Room VI · The Vanity Room
Beauty and cosmetics
A room for cosmetics, mascara, eye makeup and Maybelline beauty products — how they were made, described and used.
- Subject
- Cosmetics and eye makeup
- Products
- Maybelline mascara and beauty products
- Focus
- Formulas, products and beauty routines
Cosmetics and products
Maybelline mascara, eye makeup and beauty products in the family archive.
- 3 JulTom Lyle Williams: The Father of Beauty Influencer Marketing3 min
- 1 May“Maybelline — Power, Beauty… and the Illusion That Changed Everything.”3 min
- 2 FebOUR AMERICAN STORIES The man behind Maybelline and the rise of modern makeup:1 min
- 12 MayThe Great Lash mascara packaging, introduced by Maybelline in 1971, is one of the most iconic designs in cosmetics history, instantly recognizable for its bold pink-and-green color scheme and sleek, functional form.5 min
- 3 MarMaybelline’s advertising campaigns have been a cornerstone of its success,4 min
- 1 JanMaybelline was America’s first Mascara, 1915. Eugene Rimmel’s, European, mascaro, was a darkener for men’s mustaches. Let’s Set the Record Straight2 min
Everything in this room
Cosmetics and beauty articles · 180 posts2026
2025
- The Great Lash mascara packaging, introduced by Maybelline in 1971, is one of the most iconic designs in cosmetics history, instantly recognizable for its bold pink-and-green color scheme and sleek, functional form.12 May
- Maybelline’s advertising campaigns have been a cornerstone of its success,3 March
2022
- Sharrie Williams, Original Maybelline Family Descendant, wanted to be a Maybelline Model, but, ended up writing her family’s history in her book, The Maybelline Story5 December
- Best kept Beauty Secret20 June
- “How Stuff is Made” @Refinery 29 Great Lash Mascara by Maybelline a cult favorite for over 50 years26 March
- Williams created the first Maybelline mascara using petroleum jelly, coal dust, and ashes of a burnt cork7 January
2021
- Maybelline’s “Queen of Horror” Lois Collier, represented the “American ideal,” for 1950’s teenage girls30 July
- Happy “National Lipstick Day”. These Are the Coolest Vintage Maybelline New York Artifacts at NYC’s Makeup Museum29 July
- Sharrie Williams, author of The Maybelline Story and a blogger for over 10 years, gives advice on the blogging world26 July
- Happy “50” Birthday Great Lash Mascara18 July
- The Maybelline Story captivates all audiences by its incredible survival through economic, social, and personal turmoil15 July
- Maybelline Model, Paulette Goddard, starred alongside Hollywood Legends Henry Fonda, Bob Hope, Fred Astaire, James Stewart, John Wayne,7 July
- Maybelline Sponsored the Miss USA Beauty Pageant on TV in the 1950s and 60s30 May
- Women gained Financial Freedom and chose to be noticed in the 1920s with MAYBELLINE..22 March
- A wild ride through 20th century America, and into the 21st as the worlds largest Cosmetic Brand16 March
- Forgotten Maybelline Model, Jean Abbey, 1940, first woman to broadcast a presidential inauguration. First woman to have her own radio commentary show20 February
- Great Lash Mascara by Maybelline a cult favorite for over 50 years4 February
2020
- Maybelline’s place in the History of Makeup16 December
- The Origin Story of Why We Call It “Vampy” Beauty24 October
- “How Stuff is Made” @Refinery 29 Great Lash Mascara by Maybelline a cult favorite for over 46 years11 September
- The Maybelline Story reads like the best fiction but with real characters and plots that take us on a wild ride. REVIEW15 July
- The Use of Makeup in The Film Industry17 June
- When you think of Maybelline, images of bubblegum pink and lime green tubes of mascara probably flood your mind first. Great Lash Mascara, the brand’s cult classic cosmetic, has developed a wide consumer base — from budget-conscious shoppers to the professionals — since it first hit the market.3 June
- 1971, Maybelline Great Lash was born.27 May
- Maybelline a staggering success story22 March
- “How Stuff is Made” @Refinery 29 Great Lash Mascara by Maybelline a cult favorite for over 49 years21 February
2019
- The rise of Maybelline from a small mail-order firm to a global cosmetics business is impressive8 October
- Beauty Hurts when appearances mean everything2 August
- Mabel’s Accident Births a Maybelline Mascara Fortune5 June
- “The Eternal Flapper” 1918 Maybelline Model remained eternally young with secret facial creams26 April
- Natural Tips and Tricks for Maintaining Beauty17 April
- Maybelline Story Review: There’s more than meets the eye when it comes to eye makeup.20 February
2018
- Coal dust and Vaseline: Maybelline’s First Mascara was called Lash Brow Ine12 December
- Cosmetics and Skin History of Cake Mascara by James Bennett17 October
- “Maybelline” by Cosmetics and Skin, James Bennett13 October
- History of Mascara5 October
- Vintage Beauty trick taken to a New level. Sensory Deprivation the ultimate in relaxation18 September
- Vintage Maybelline Beauty trick, homemade mud pack for healthy skin12 September
- Tea Bags for puffy eyes a vintage Miss Maybelline beauty trick that still works6 September
- 103 years of Maybelline Ads show how little has changed in beauty…The products may change, but their goals remain the same24 August
- Read how a fluke turned into a simple product, and how it turned into an international sensation and empire. Follow their families lives for One Hundred years.9 August
- Maybelline Mascara or False Lashes, what’s your cosmetic drug of choice24 July
- Maybelline was America’s first Mascara, 1915. Eugene Rimmel’s, European, mascaro, was a darkener for men’s mustaches.16 July
- Maybelline’s three most popular products, Volum Express Mega Plush Mascara – Dream Bouncy Blush – Color Sensational Lipstick2 July
- “Victorian Era Gibson Girls” home-cooked their mascara from ashes27 June
- National Lash Day. Maybelline’s “The Falsies Push-Up Drama Mascara” gives me Fancy Lashes23 February
- Celebrating Black History Month with Maybelline’s first Black Model, Je’Tuan M. Taylor5 February
- 103 years after Mabel Williams mixed Vaseline and ash to create Maybelline mascara, Beauty blogger, Madina Shrienzada mixes Vaseline and eye shadow to make homemade mascara31 January
2017
- When your tube of Maybelline Mascara starts to dry up try this trick23 October
- Beauty Blogger lands Huge Maybelline Contract because of her influence with Twitter followers27 September
- Beauty Secrets16 September
- Have you heard that Maybelline has created a limited edition of their old favorite “Blue” mascara?26 August
- Happy 4th of July, Don’t forget to watch James Cagney and Maybelline Model, Joan Leslie in Yankee Doodle Dandy4 July
- Maybelline is creating a Wonder Woman makeup collection (from finder.com)28 June
- Mark Harmon’s Mother “Elyse Knox,” Maybelline model, most popular word search on my blog.14 June
- looking 35 at 18 didn’t get me a Maybelline model contract. But the Maybelline Story was born.4 April
- The age of cosmetics had begun with Lash-Brow-Ine in 1915, which became Maybelline in 191613 March
- Celebrating Black History Month: Je’Taun M. Taylor Maybellne’s first African American model.6 February
- Pittsburgh Post-Gazette Review: There’s more than meets the eye when it comes to eye makeup.16 January
- Manny Gutierrez Is the First Man to Star in a Maybelline Campaign, What would founder TL Williams think about it9 January
2016
- Maybelline Model Rochelle Hudson, 1930’s actress who’s star faded to soon28 December
- 5 Essential Fall Beauty Tips that promise to keep you looking and feeling fabulous all season.7 November
- Miss Maybelline’s Beauty Secrets taught to me as a child24 October
- Eye Makeup Trends by Decade: The Shadow, Mascara, and More That Ruled the Last 100 Years And the chic women who wore them.5 September
- Maybelline discovers “Miss Typical America” Eleanor Fisher in 193825 July
- Happy 45th Birthday “GREAT LASH” mascara18 July
- Maybelline model, Natalie Moorhead introduces sophistication in the 1930s11 July
- Beauty and the Dirt review of The Maybelline Story7 July
- My makeover at Jean Seo’s Evolue Beauty in Beverly Hills with Celebrity Makeup artist Etienne Ortega and Celebrity hair stylist Jin Bang2 May
- Miss Los Angeles, Angel Ghaemi, wins the “Sharrie Williams Essence of Beauty Award”18 April
- Maybelline and the Miss USA Beauty Pageant come full circle11 April
- Gigi Hadid The New Face Of Maybelline29 February
2015
- Vintage Beauty Secret: Ponds Vanishing Cold Cream and Witch Hazel, is older than Maybelline10 November
- Maybelline model and actress Lois Collier, represented the “American ideal,” for early 1950’s teenage girls30 July
- Maybelline’s 1947 Queen of the Tournament of Roses, Norma Christopher, a real California Girl.23 July
- Forgotten Maybelline Model, Jean Abbey, 1940, first woman to broadcast a presidential inauguration. First woman to have her own radio commentary show16 July
- Beauty Secret: Latisse increases volume of your eyelashes, making Maybelline’s impact even more breathtaking9 July
- Maybelline’s, Yankee Doodle Dandy Girl, Joan Leslie, stars with James Cagney, in 1942 all time favorite 4th of July film2 July
- The Tim and Corey Show June 17th I’m a guest on a Health, Beauty and Wellness Panel…great giveaways16 June
- 1934 – the year that Maybelline replaced the phrase ‘eyelash beautifier’ with ‘mascara’ in its advertising.4 June
- Mary Pickford, 1917, Poor Little Rich Girl appeared same year as Maybelline mascara’s debut23 April
- MAYBELLINE HISTORY BY JAMES BENNETT FOR COSMETICS AND SKIN…I will be discussing my book, The Maybelline Story, as well as my upcoming book, Postcards to my Fairy Godmother, on the Tim and Corey Show this Wednesday between 8:30 -9:30 EST. The link to the one hour show with call in guests will be posted on Thursday.6 April
- Two Sister’s Romantic Day Dream, transformed into a magical reality, Maybelline’s “Sleeping Beauty” and “Princess Bride”13 February
- “EYE MAKE-UP THROUGH THE AGES” featured in UK, VITALITY MAGAZINE.5 February
- From the family who brought Maybelline Mascara into the world…Congratulations and Happy 100th Birthday Maybelline New York,2 January
2014
- Nana’s most important Beauty Secret – Total Relaxation with Moist Heat Therapy30 December
- Try my old fashioned Beauty Secret, “Nana’s MUD!” for radiant skin29 December
- “Great Lash Real Impact” is launched as promised by Maybelline New York.. Meet their Producer, Erik Iversen29 September
- Joan Rivers Cosmetics are pricey but, are they giving Maybelline New York competition?22 September
- 1935…Maybelline products, mounted on a card, and placed on display racks, for easy accessibility,13 June
- Maybelline New York “Please bring back Ultra Big Ultra Lash Waterproof Mascara” says my Guest Blogger Deborah Oxley19 May
- After 100 years, Maybelline is still the # 1 Cosmetic Brand Globally…Every 1.5 seconds a Great Lash Mascara is being sold somewhere in the world24 April
- Maybelline Advertising Genius Ties Civil Rights and Women’s Rights together in 1964.20 January
2013
- My Guest Blogger, Leon Purvis wants a date with Gold Medalist Gabby Douglas, Will she honor his request.21 November
- My Guest Blogger, Internationally renowned master cosmetic, corrective and paramedical tattoo specialist, Athena Karsant, featured on “The Doctors” Television Show3 October
- My Guest Blogger Gwen Eve Lewis shares Vintage Makeup Tips and Tricks To Use Now26 September
- HOT BEAUTY REVIEWS (@HotBeautyReview) THE MAYBELLINE STORY19 July
- I THOUGHT I WAS THE MARY AND SHE WAS THE RHODA… I was disqualified from the Miss Culver City Beauty Contest for trying out for a TV show called Room 222 in 1964.17 July
- HER BROWS WERE ALWAYS IGNORED…My daughter’s makeover at the benefit brow bar at Macy’s1 July
- ULTRA LASH MASCARA was Maybelline’s prime money maker in the 1960s16 May
- Maybelline was first named Lash-Brow-Ine in 1915, here is it’s history, by James Bennett for Cosmetics and Skin1 April
- MAYBELLINE HISTORY BY JAMES BENNETT FOR COSMETICS AND SKIN25 March
- Maybelline’s Master of Perfection.21 March
- ULTRA BIG ULTRA LASH UPDATE FOR ALL THOSE WISHING TO HAVE IT BACK..5 March
- Vintage 1960s Maybelline print ad slideshow1 March
- My Guest Blogger, Wedding Planner Lizzy Camacho, offers her clients Maybelline Makeup Tutorials11 February
- Meet Maybelline Make-Up Artist Keila Alleyne and experience a Harvard University Fashion Show2 January
2012
- Check out my website sharriewilliamsauthor.com which Maybelline New York Mascaras is your all time favorite… Mine is number 4…28 December
- Who was Maybelline’s first Black Model? BEAUTY SECRETS ARE EVERY GIRLS PASSION,12 December
- Sharrie will be speaking Oct 25 and Nov 2, be sure to tune in or drop by. Also check out her favorite skin products on sale this month.11 October
- Swiss Maybelline Ambassador – Vote for Sara!!!3 October
- MAYBELLINE ULTRA BIG ULTRA LASH MASCARA11 September
- Beauty Addict Princess london reviews Maybelline during Fashion Week on the Maybelline Book Blog.5 September
- MERCEDES-BENZ FASHION WEEK SEPT 6 – 13 Maybelline New York’s Colossal Cat Eyes Mascara will officially launch in October.4 September
- My Guest Blogger Letty Rising had a hard time when it came to wearing Maybelline until her two daughters opened her eyes.21 August
- Guest Blogger Alicia Dufour says “Check out Sharrie Williams new website at sharriewilliams.com”13 August
- SEXY GLAMOR SHOT OF MAYBELLINE MODEL MARJORIE WOODWORTH – HAND SIGNED BY HER – HAL ROACH PLAYER8 August
- MAYBELLINE MODEL LOIS COLLIER, Leading lady in Hollywood low-budgeters of the 40s.3 August
- Maybelline’s The Mona Lisa, 1937 Before and After.30 July
- GUEST BLOGGER LEONI DROBINSKI HAS TIPS FOR A HEALTHY LIFESTYLE.25 July
- THE ROYAL FAMILY AS WELL AS THE WORLDS MOST CELEBRATED CLIENTS HAVE ENTRUSTED THEIR FACES INTO THE HANDS OF MAKE-UP ARTIST JO-ANNE JEWETT.23 July
- MAYBELLINE NEW YORK IS THE # 1 COSMETIC BRAND IN THE WORLD.18 July
- A GREAT QUESTION FROM LINDA1983 @youpleasureme4414 July
- GUEST BLOGGER LOVELY EMILY ROSE LOVES Volum’ Epresss MAYBELLINE Mascara..11 July
- GUEST BLOGGER, Veronica Noade for Maybelline Book: Vintage Beauty Week10 July
- ANDERSON COOPER – GLORIA VANDERBILT5 July
- MISS AMERICA 1955 brought to you by Maybelline.3 April
- HARPER’S BAZAAR, BEST MASCARAS OF ALL TIME?27 March
- Maybelline Brand-merchandising in the 1930’s, is common place today.19 February
- Maybelline’s Princess Bride.10 February
- Timeless, Maybelline Lady in Red.27 January
- GATSBY – The American Dream – Beautiful Cars and Homes.7 January
2011
- 1934, Maybelline replaced the phrase ‘eyelash beautifier’ with ‘mascara’ in its advertising. Maybelline’s letter to Time Magazine, Jan 1, 193422 December
- Maybelline was more than just a tin of mascara.21 December
- Maybelline’s little mascara company was De Luxe!!!!!20 December
- Maybelline and the “New Woman” in 192014 December
- BEVERLY JOHNSON FIRST BLACK COVER GIRL 197010 December
- DOROTHEA TOWLES CHURCH FIRST BLACK MAYBELLINE MODEL, 1959.5 December
- Maybelline’s Wonder Woman, Linda Carter.27 November
- Frances – the Bride who helped launch an Empire!26 October
- Reflection of Maybelline Eyes.23 September
- Maybelline Beauties in the early 1910s.22 September
- Goodbye Norma Jean, scenes from Casa De Guillermo’s.12 September
- Lash-Brow-Ine history, by James Bennett.3 September
- Tom Lyle Williams Jr. dies in his 60’s, two years after his father.1 September
- “Miss Maybelline” is born, after Tom Lyle’s death.30 August
- Goodbye Norma Jean, filmed at Casa Guillermo in 1975.24 August
- Maybelline Heiress Evelyn Williams becomes a Bride in her 70’s.23 August
- Great Lash Mascara celebrates it’s 40th anniversary.11 August
- a day in the life of a Maybelline Story reader7 August
- ULTRA LASH IS BORN IN 1964.26 July
- Maybelline and Loretta Young represent classic beauty in the 1950s.12 July
- Maybelline – 1943 – American Beauty!9 June
- Maybelline Pin Up Girl, Elyse Knox, 1944.7 June
- Maybelline Great Lash still number one in the world.11 May
- Maybelline Mascaraed Eyes in 1917? Not for the “Faint Of Heart!”25 April
- Maybelline Girl transforms her image to fit the times.13 April
- Maybelline now has the Good Housekeeping Stamp of Approval.12 April
- Maybelline investigated for being a monopoly.9 February
- Maybelline Story author Sharrie Williams recomends Iwata Silver Jet Sprayer.10 January
- Mabelline ad in 1942 War Time7 January
2010
- Maybelline Princess turns out to be Maybelline model in late 1930’s.23 December
- Maybelline Queen, Evelyn Williams 5TH Beauty Secret, Epsom Salt.17 December
- Maybelline Mascara, The Maybelline Story13 December
- Maybelline Mascara review from Santa Barbara California.6 December
- Tom Lyle Williams master of perfection.29 November
- Miss Maybelline’s fourth Beauty Secret.16 November
- Curious to know more about Maybelline’s roots?15 November
- Beauty And The Dirt review.27 October
- 3rd,Beauty Secret from the Harem!19 October
- STYLE AT THE BEAUTY COUNTER16 October
- Nana’s MUD, is a secret from the Harem.12 October
- Maybelline in Times Square, 193810 October
- Miss Maybelline's Beauty Secret – Total Relaxation.8 October
- What is Beauty, in the 21 century.7 October
- Keeping it real on the inside.17 September
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