Curious to know more about Maybelline’s roots?
If you are interested in finding out more about Lash Brow Ine and Maybelline’s history read a great article from Cosmetics and Skin by James Bennett. You can also purchase The Maybelline Story and read about the Maybelline Co and the Spirited Family Dynasty Behind It. I’m offering an autographed copy of the book on Maybellinestory.com
Maybelline – Cosmetics and Skin
Tom Lyle called Lash-Brow-Ine an eyebrow and eyelash growth promoter. Applying Lash-Brow-Ine to eyelashes and eyebrows would have made them appear darker and thicker but would not have stimulated them to grow. However, a long held belief that oils and petrolatum would stimulate hair growth would have given his claim substance in the minds of many potential buyers. Clearly there was a demand as sales reached over $100,000 by 1920
Maybelline – Cosmetics and Skin
Tom Lyle called Lash-Brow-Ine an eyebrow and eyelash growth promoter. Applying Lash-Brow-Ine to eyelashes and eyebrows would have made them appear darker and thicker but would not have stimulated them to grow. However, a long held belief that oils and petrolatum would stimulate hair growth would have given his claim substance in the minds of many potential buyers. Clearly there was a demand as sales reached over $100,000 by 1920
Coming soon · Next from Sharrie Williams
Maybe She’s Born With It
The next chapter of the Maybelline family story. Get a text the day it’s out.
Where it began: The Maybelline Story — Amazon · Ebook · Signed copy