Room III · The Gallery
A century of Maybelline advertising
Ninety-six plates from the family archive — cartons, counter cards, mail-order coupons and full-page magazine advertisements, scanned at full resolution and never retouched.
- Hung here
- 96 plates
- Earliest
- 1915 — Lash-Brow-Ine
- Latest
- 1971 — Ultra Lash
By decade
The plates in chronological order, with a short note on what changed in the art direction and why.
- 17 MayThe evolution of Maybelline’s packaging design reflects a journey from humble functionality to iconic branding,6 min
- 28 Jul1930’s Maybelline ad painted by Zoë Mozert, the most famous female pin-up artist of her day2 min
- 11 OctTHE FABULOUS MAYBELLINE STORY BY HOT BEAUTY REVIEWS2 min
- 1 SepVintage Mascara advertising3 min
- 23 May1940s Maybelline Model, Rita Hayworth a favorite GI Pin Up Girl.2 min
- 9 Jan106 years of Maybelline Ads show how little has changed in beauty…5 min
By object
Not everything is a poster. The archive holds the packaging, the display furniture and the things that were meant to be thrown away.
- 24 JanMaybelline moves from being King of the classifieds to Queen of the Drugstore in 19322 min
- 30 AprVintage Hat Designers Lilly Dache’ and Marion Valle’ agree – EYE MAKE-UP IS AS NECESSARY TO CHIC AS THE SMARTEST HAT.1 min
- 6 JunMaybelline features professional women in advertisements after 1945. Founder, Tom Lyle Williams honored the independent woman1 min
- 1 AugZiegfeld Follies Star, Mary Eaton, featured in 1924 Maybelline ad1 min
- 24 SepVintage Maybelline print ads considered works of art.1 min
- 18 MayNew Video: Maybelline 1940’s Classic Ads, sprinkled with a few family pictures4 min
Everything in this room
96 plates · full resolution · 34 posts2022
2021
2019
2015
2014
2013
2012
- Rare Egyptian 1934 Maybelline ad claims Ancient Proverb is still viable today…or not.17 December
- Vintage Maybelline Model Colleen Moore8 October
- (I will be doing another book giveaway in December) I’m giving away a copy of The Maybelline Story and a Vintage Maybelline Mini-Make-Up Bag this month!!!5 October
- Maybelline Art Deco ads transform from black and white into eye-popping color during the 1930s10 September
- The original MAD MEN… came out of the Maybelline Co.,21 March
- Vintage Maybelline Marcel Wave,25 February
2011
- Maybelline’s Vintage Packaging,- 1915 – 19603 December
- Vintage Maybelline Glamour Alive and Well in Beverly Hills10 September
- Maybelline money made dreams come true for everyone in 1968.4 August
- Sharrie’s One Woman Show Sept 7th, Beverly Hills Women’s Club.30 July
- Maybelline Model? Not meant to be for me in 1966.28 July
- Original Maybelline Family in 1916, and 1966.27 July
- Maybelline vintage ad model Ethel Clayton, 1915.21 June
- Maybelline Supports the Troops during World War ll.15 June
- Maybelline’s Soldier Boy, Bill Williams, 1945.2 June
- Maybelline model Natalie Moorhead shifts direction in the 1930’s.8 April
Adjoining rooms
Stories New stories, by text.