The Maybelline Story

The original MAD MEN… came out of the Maybelline Co.,

By Sharrie Williams · Written March 2012 · 2 min read

My great uncle Tom Lyle Williams coined the word ULTRA LASH and brought out the first tube of Maybelline with a Duo-Taper brush, in 1964.

The original MAD MEN… came out of the Maybelline Co.,
It was all about advertising and Tom Lyle, was an advertising genius. This is also the era, when AMC’s TV show, giant, Don Draper, of Mad Men, ruled the
advertising industry on the East Coast.

The original MAD MEN… came out of the Maybelline Co.,



The original MAD MEN… came out of the Maybelline Co.,





TV Show, Mad Men’s, Don Draper, 1964.



The original MAD MEN… came out of the Maybelline Co.,


Season Five, cast of Mad Men.

The original MAD MEN… came out of the Maybelline Co.,

While the Advertising industry was manipulating the
All American image, I was a Junior, at Culver City, High School… totally involved with my girls club,
SAFFRONS, in 1964.

The original MAD MEN… came out of the Maybelline Co.,


I became very popular, having a blue and white,
1957 Chevrolet Belair 4 dr Sedan, Hot Rod, Muscle car,

The original MAD MEN… came out of the Maybelline Co.,

and a house with a swimming pool.

The original MAD MEN… came out of the Maybelline Co.,



My best friend Pearl Peskin and I were what you called Beach Bunnies, when Surfers Ruled the West Coast Beaches, in the 1965. You could see us cruising down to Playa Del Rey, in my 57 Belair, with a car full of Saffrons… cruising for parties on the weekends… or spending 2 hours… everyday… to look model perfect.
I never went in the ocean… just basked in the sun, all day long, while adjusting my tan line.




The original MAD MEN… came out of the Maybelline Co.,

So that’s what I was doing, in 1964 and 65, while my great uncle, Tom Lyle Williams, was creating beautiful Maybelline advertisements… that brought teenage girl’s, like me, into the dime stores to buy ULTRA LASH…




Watch Mad Men this Sunday on AMC at 9:00 EST. And… pick up a copy of my book, The Maybelline Story, if you’re curious to know more about my life in the 1960’s.


Also, tomorrow my cousin Chuck Williams, aka, BB1 and my sister Donna and I will be at last visiting our great uncle, Tom Lyle Williams, 1940, Packard Victoria, so stay tuned this weekend for fun pictures and videos.

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy