The Maybelline Story

MAYBELLINE ULTRA BIG ULTRA LASH MASCARA

By Sharrie Williams · Written September 2012 · 2 min read

MAYBELLINE ULTRA BIG ULTRA LASH MASCARA

Hi Sharrie, I was an avid devotee of the Utlra
Big Ultra Lash waterproof mascara in velvet black. I used it exclusively for
YEARS until it was discontinued around 1999. Since then I have spent a small fortune on numerous mascaras only to be severely disappointed with the mascara
AND the brush. While the next best substitute is Maybelline Great Lash mascara, it doesn’t quite live up to the UBUL. Is there ANY, way to reintroduce or reformulate the original? Any information would be greatly appreciated. Many thanks!




Maybelline Ultra Big Ultra Lash Mascara Waterproof – Velvet Black




BEAUTIFUL THICK LASHES ALL DAY WEAR NO SMUDGING OR SMEARING



  • Features
    • Special waterproof formula provides long lasting wear without smearing or smudging.
    • Lash-building brush builds and seperates, thick lashes.
    • Contact Lense Safe
    • Hypoallergenic
  • Application Tips:
    • Sweep mascara through lashesfrom base to tip. Do not let dry between coats.


Price: $15.99
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Response: 



I truly feel as if your email today was heaven sent! Unfortunately, they are out of stock at the moment and I am anxiously waiting their reply. Thank you so much for taking the time to refer their website to me. PS – just came home from shopping and the fresh peaches were on sail. I am going to try your Aunt Mabel’s recipe for peach cobbler. I saw a video link for you actually making it and it looked delish! You made my day twice today, thank you.







After receiving several requests for Ultra Big Ultra Lash I’m happy to have some good news. Send your questions, reviews and personal stories to me to post on the Vintage Maybelline Book Blog.

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy