The Maybelline Story

GUEST BLOGGER LOVELY EMILY ROSE LOVES Volum’ Epresss MAYBELLINE Mascara..

By Sharrie Williams · Written July 2012 · 3 min read

Maybelline Volum’ Express Mascara Review: by Professional makeup artist, Photographer and Beauty Blogger…

GUEST BLOGGER LOVELY EMILY ROSE LOVES Volum’ Epresss MAYBELLINE Mascara..
Lovely Emily Rose 
@LovelyEmilyR…Beauty blogger for babes on a budget! 
GUEST BLOGGER LOVELY EMILY ROSE LOVES Volum’ Epresss MAYBELLINE Mascara..


I have truly never found a mascara that I adore this much. No clumping or sticking or flaking and my lashes look AMAZING. Here’s a few shots of it in action.

Mascara on both
GUEST BLOGGER LOVELY EMILY ROSE LOVES Volum’ Epresss MAYBELLINE Mascara..


GUEST BLOGGER LOVELY EMILY ROSE LOVES Volum’ Epresss MAYBELLINE Mascara..


GUEST BLOGGER LOVELY EMILY ROSE LOVES Volum’ Epresss MAYBELLINE Mascara..
Mascara only on the left 
GUEST BLOGGER LOVELY EMILY ROSE LOVES Volum’ Epresss MAYBELLINE Mascara..
Unflattering, but it does a good job of showing how drastic the difference between the lashes with Falsies and the lashes without any mascara. 
GUEST BLOGGER LOVELY EMILY ROSE LOVES Volum’ Epresss MAYBELLINE Mascara..
GUEST BLOGGER LOVELY EMILY ROSE LOVES Volum’ Epresss MAYBELLINE Mascara..
OVERALL RATING: 9.9/10 
While this coats my lashes beautifully, it doesn’t make them super super thick, but it does a great job of lengthening. I do love this mascara, but the lack of “false lash” volume leaves something to be desired. Of course, this might not be possible, so I’m looking forward to trying actual false lashes. I want to give it a 10 because it’s a fantastic mascara for the price (about $7), but I see a tiny bit of room for improvement.
That being said, this is probably as close to perfect as you’ll

 get for this price.
You can find Lovely Emily Rose at:


Side note from Sharrie Williams;, 
did you know that after nearly 100 years, Maybelline….
now Maybelline New York….. is still the most popular

mascara on the planet and yes it’s because it’s still the best quality and the most sensibly priced.


GUEST BLOGGER LOVELY EMILY ROSE LOVES Volum’ Epresss MAYBELLINE Mascara..

  Maybelline was the first mascara sold in the United States in 1915.

GUEST BLOGGER LOVELY EMILY ROSE LOVES Volum’ Epresss MAYBELLINE Mascara..

The first mascara to use a Black Model to represent Ultra Lash in 1964.

GUEST BLOGGER LOVELY EMILY ROSE LOVES Volum’ Epresss MAYBELLINE Mascara..

The first to advertise Natural Hair False Eye Lashes in 1967.


GUEST BLOGGER LOVELY EMILY ROSE LOVES Volum’ Epresss MAYBELLINE Mascara..

The first to create the all time…and still most popular mascara in the world… 
GREAT LASH MASCARA, in 1971. 



Thank you so much Lovely Emily Rose for being my guest blogger today and I hope you will order my book, The Maybelline Story and the Spirited Family Dynasty Behind It and write a review on the Maybelline Book Blog…  Sharrie Williams (Author)

Stay tuned tomorrow for another fabulous Guest Blogger and more fun Vintage Maybelline updates.

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy