The Maybelline Story

Maybelline Beauties in the early 1910s.

By Sharrie Williams · Written September 2011 · 2 min read

Mabel Normand, in the early 1910’s, was a forerunner for the great Hollywood Stars, who represented Maybelline, throughout the 20th Century.


Maybelline Beauties in the early 1910s.



By the time she first showed up at the Biograph studio in 1910, Normand was already a “Gibson Girl” (a model for illustrator Charles Dana Gibson) and she was not yet 18.



Maybelline Beauties in the early 1910s.

Most of the great beauties of the early 1910s were stage actresses who came to Hollywood looking for a career in Silent Films. By 1915, when Lash-Brow-Ine
 was introduced to the public, Stars like Mabel Normand, had already set the standard for beauty.
Maybelline Beauties in the early 1910s.



Tom Lyle Williams saw an opening in the market that had been ignored – Eyes – the one feature on the face that had been overlooked. He wrote a little book, called The Woman Beautiful, introducing Lash-Brow-Ine, how to use it, and what it can do to naturally enhance a woman’s beauty.



Maybelline Beauties in the early 1910s.

Ethel Clayton, a beautiful stage and screen actresses, represented Lash-Brow-Ine. Her pretty blond looks were reminiscent of the famous Gibson Girl drawings by Charles Dana Gibson.

Maybelline Beauties in the early 1910s.

One of the first Lash-Brow Ine ads, saying Actresses and Society Women endorse the new product.

Maybelline Beauties in the early 1910s.

Ethel Clayton endorsing Lash-Brow-Ine.

Find out more about Lash-Brow-Ine and Maybelline, as well as all the beautiful Hollywood Stars who endorsed them in The Maybelline Story. Purchase a signed copy from http://www.maybellinestory.com/
Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy