The Maybelline Story

ANITA LOUISE ADLER, Maybelline’s Scarlett O’Hara.

By Sharrie Williams · Written January 2012 · 1 min read

Anita Louise, may not have won the part of Scarlett O’Hara, but she was most assuredly, one of Maybelline’s most stunning models in 1938.


ANITA LOUISE ADLER, Maybelline’s Scarlett O’Hara.



Maybelline ad, featuring Anita Louise, who stared in opulent costume dramas such as Madame DuBarry (1934), A Midsummer’s Night Dream (1935), Anthony Adverse (1936), and Marie Antionette (1938). She was selected to do a screen test for the role of Scarlett O’Hara in Gone with the Wind in 1938, but of course, the role went to Vivien Leigh.





ANITA LOUISE ADLER, Maybelline’s Scarlett O’Hara.





Anita Louise was described as one of cinema’s most fashionable and stylish women. She and her husband Buddy Adler, were known for their parties, attended by Hollywood’s elite.





ANITA LOUISE ADLER, Maybelline’s Scarlett O’Hara.
Gorgeous Anita Louise with her striking husband, Buddy Adler on their Wedding Day, 1940.



ANITA LOUISE ADLER, Maybelline’s Scarlett O’Hara.



At the time Anita was cast for the role of the loving and caring mother Nell McLaughlin in My Friend Flicka, she had been married to Buddy Adler—a top executive with 20th Century-Fox.



ANITA LOUISE ADLER, Maybelline’s Scarlett O’Hara.

From Here to Eternity winners: director Fred Zinnemann, supporting actress Donna Reed, producer Buddy Adler and screenwriter Daniel Taradash.


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Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

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