The Maybelline Story

Rita Hayworth, Maybelline’s sexiest model, ever.

By Sharrie Williams · Written January 2012 · 1 min read

During the filming of GILDA, Rita Hayworth appeared in this Maybelline ad. She was such a big hit that her dress, her glove, her pose became an icon

Rita Hayworth, Maybelline’s sexiest model, ever.

She was the leading lady to the world’s leading men – She danced with Fred Astaire and Gene Kelly – acted with Tracy, Grant, Cagney and Cooper – she was married to Orson Welles and Aly Khan.


Rita Hayworth, Maybelline’s sexiest model, ever.

 Rita Hayworth was America’s favorite pin-up girl – she was the folly, grandeur, romance and beauty of Hollywood in it’s prime – when it dazzled not only America, but the entire world. She was the incomparable Rita Hayworth.



Rita Hayworth, Maybelline’s sexiest model, ever.

Rita Hayworth: Portrait of a Love Godess – by John Kobal – 1983 Biography of America’s Fave Pin-Up Girl.



Rita Hayworth, magazine covers, with Frank Sinatra singing “I’ve Got You Under My Skin.”


Two days left to bid on Hedy Lamarr, vintage makeup bag.  Ebay

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy