Maybelline – 20TH Century Fox and Betty Grable – 1940

Betty Grable was featured in a Maybelline Ad in the Sunday Paper doing a Before and After sequince while Grable was staring in Du Barry Was a Lady an Original Broadway Production in 1940. Grable was known for her million dollar legs posing as a famous Pin Up Girl during World War 11.

Betty Grable on the cover of Life Magazine December 11, 1939 – A Musical Comedy in Two Acts

Music and Lyrics by Cole Porter
Book by Herbert Fields and B. G. De Sylva

Tryouts began November 9, 1939 at the Shubert Theatre, New Haven
November 13, 1939 at the Shubert Theatre, Boston
November 27, 1939 at the Forrest Theatre, Philadelphia

Opened December 6, 1939 at the 46th Street Theatre, NYC
Transferred October 21, 1940 to the Royale Theatre
Closed December 12, 1940; Ran for 408 performances

In 1940 Grable was also featured in 20TH Century Fox Pictures “Down Argentine Way,” as well as on this full page color Maybelline ad. Down Argentine Way (1940) Musical. Cast: Betty Grable’s first leading role, and introduced Carmen Miranda to America. Don Ameche, The Nicholas Brothers, Charlotte Greenwood and J. Carrol Naish. Director: Irving Cummings. Producer: Darryl F. Zanuck. Cinematography: Leon Shamroy and Ray Rennahan. Costumes: Travis Banton.

Read more about Betty Grable during the filming of Down Argentine Way and why she was chosen for the film and the Maybelline Ad over Alice Faye, in The Maybelline Story. Purchase the book from Amazon or a signed copy from Sharrie on this website.