Maybelline’s Exotic Super Model, Hedy Lamarr 1945

Hedy Lamarr – known as the “Most Beautiful Woman in the World.” So naturally Tom Lyle chose her as one of his “Most Beautiful Maybelline Faces of the Decade.”

Hedy Lamarr was was an Austrian-American actress known primarily for her extraordinary beauty and her celebrity in a film career as a major contract star of MGM’s “Golden Age”.

Exotic and liberated Hedy Lamarr was known as the ultimate Pin Up Girl during World War 11. Maybelline used her image to target the 30 somethings rather than the teen market where up coming starlets ruled the day. Tom Lyle targeted every aspect of the female market during the decades but none were more prosperous then the mature woman until the Baby Boom came of age in the 1960’s. 

Hedy Lamar video. click here.


More Maybelline Super Stars during the 1940’s next week… also you can but the Maybelline Story and lean more about Tom Lyle’s genius for advertising and marketing in The Maybelline Story. Buy a copy from Amazon for a greatly reduced price today, you will love it.