The Maybelline Story

VINTAGE MAYBELLINE HISTORY DETECTIVES on the hunt for “What ever happened to TL’s 1940 Packard Victoria.

By Sharrie Williams · Written March 2012 · 3 min read

Just like real life History Detectives, we set out to discover the truth about, what happened to the Packard Victoria, after it left our great uncle’s hands in 1952.

VINTAGE MAYBELLINE HISTORY DETECTIVES on the  hunt for “What ever happened to TL’s 1940 Packard Victoria.

Meeting the present day owner’s, Bill and Jo Ellen Snyder and their son, Steve Snyder of VAULTCARS…..Chuck Williams aka BB1, Sharrie and Donna Williams, set out on a REEEEEL, Treasure Hunt….. that made all the pieces of the puzzle, at last, come together for us.

VINTAGE MAYBELLINE HISTORY DETECTIVES on the  hunt for “What ever happened to TL’s 1940 Packard Victoria.

Bill Snyder, now in his 90’s has been an avid Duisenberg and Packard collector for over 60 years and still owns his mother’s, perfectly preserved, 1946 Packard.

VINTAGE MAYBELLINE HISTORY DETECTIVES on the  hunt for “What ever happened to TL’s 1940 Packard Victoria.
Jo Ellen Snyder, is quite a collector of original moving art, herself, and has been a jewelry designer, for as long as her husband has been collecting 
Duisburg’s and Packard’s. 
VINTAGE MAYBELLINE HISTORY DETECTIVES on the  hunt for “What ever happened to TL’s 1940 Packard Victoria.
The Snyder’s home is a virtual museum of American memorabilia…..I asked Bill if he still collects…..”no,” he said, in a serious tone, “we ran out of room”…. I looked around and there really wasn’t a vacant spot to display one more item…..We all sat the the table and Steve brought out a giant file of records, for the the 1940 Packard Victoria…I remarked at how thick it was…and he looked straight at me and said…”This is only the tip of the iceberg.” That’s a real historian. 
VINTAGE MAYBELLINE HISTORY DETECTIVES on the  hunt for “What ever happened to TL’s 1940 Packard Victoria.
After studying all the records and pictures of the car, Steve Snyder and my cousin Chuck Williams aka BB1, owner of REEEEEL CONVERTIBLES, proceeded to capture gorgeous photo’s of the car. Chuck was especially drawn to the Horse Head, hood ornament, claiming he had bookends that belonged to his grandfather, Noel J. Williams that were similar. 
VINTAGE MAYBELLINE HISTORY DETECTIVES on the  hunt for “What ever happened to TL’s 1940 Packard Victoria.

Chuck believes the Horse Head, held special meaning for Tom Lyle and his brother Noel J….perhaps pertaining to Horsepower, and Maybelline outrunning the competition.

VINTAGE MAYBELLINE HISTORY DETECTIVES on the  hunt for “What ever happened to TL’s 1940 Packard Victoria.

Here are the Horse Head bookends that Chuck inherited from his grandfather Noel James Williams, Vice President of the Maybelline Company from 1915 to 1951.

VINTAGE MAYBELLINE HISTORY DETECTIVES on the  hunt for “What ever happened to TL’s 1940 Packard Victoria.
Chuck’s reflection in the Packard’s door, as he shoots a picture of my sister Donna and I pretending to cruise down Hollywood Blvd. We wanted to recreate the feeling, of what it was like to drive in Old Hollywood, luxury, from the 1940’s.
VINTAGE MAYBELLINE HISTORY DETECTIVES on the  hunt for “What ever happened to TL’s 1940 Packard Victoria.
Steve Snyder captures Donna in the drivers seat, while I ride shotgun. We have special feelings for this car, because our dad, Bill Williams, was just a kid when he and his uncle Tom Lyle, drove it to the homes of Hollywood’s biggest stars, to collect their signatures on Maybelline Contracts.
VINTAGE MAYBELLINE HISTORY DETECTIVES on the  hunt for “What ever happened to TL’s 1940 Packard Victoria.
So here I am ready to interview the Snyder’s for my mini- documentary, about their 1940 Packard Victoria….. that once belonged to our great uncle, Tom Lyle Williams, founder and owner of the Maybelline Company.


Stay tuned this weekend, as I wrap up, Packard Victoria, week, on the Vintage Maybelline Docu-Blog….. featuring….. The Snyder’s and The Williams and their history with this amazing American Classic.

Scroll down to view my interview, with Packard Historian, Steve Snyder.
Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy