The Maybelline Story

Maybelline’s spectacular one of a kind classic car.

By Sharrie Williams · Written March 2012 · 3 min read

Meeting with Packard historian, and owner of VAULT CARS, Steve Snyder, was a real eye opener!!!

Maybelline’s spectacular one of a kind classic car.


Steve brought out a thick folder, documenting the history of my great uncle, Tom Lyle Williams, Packard Victoria and gave us a history lesson that few car collectors ever hear. But before all the fun began, I signed my book, The Maybelline Story, to his parents, Bill and Jo Ellen Snyder….. who also had priceless stories about this special car.


Maybelline’s spectacular one of a kind classic car.


According to Steve’s documentation, the Packard Victoria, was advertised for sale in 1952, in Los Angeles, in a big photo ad in….. 



Maybelline’s spectacular one of a kind classic car.
October 1952 Motor Trend,

 the October issue if Motor Trend, for $2,900.


Maybelline’s spectacular one of a kind classic car.


That sum would have purchased a brand new ’52 Buick Super Convertible, so the 12 year old Packard was still mighty desirable at the time.


Maybelline’s spectacular one of a kind classic car.

Next, It was shown in a color photo, in it’s
 original cream color….

Maybelline’s spectacular one of a kind classic car.


 in Borgeson & Jaderquist’s 1955 book,
“Sports and Classic Cars.” 


Maybelline’s spectacular one of a kind classic car.
January, 1955 Motor Trend.


In January 1955 Motor Trend ads,

had the car available for $1,200….


Maybelline’s spectacular one of a kind classic car.


Maybelline’s spectacular one of a kind classic car.

According to Steve, the car showed up in the February, 1966 issue of Hemmings Motor News, which was then quaintly organized into
 “Ford” and “Non-Ford” sections.

Maybelline’s spectacular one of a kind classic car.


“It’s an easy car to spot,” Steve said, “since the combination of 1940 chassis with 148” wheelbase, Bohman and Schwartz Victoria bodywork….. 


Maybelline’s spectacular one of a kind classic car.

and, Horse head, hood ornament and unique headlight bezels and parking lights identify this car.”

Bill Snyder, (the owner since 1971,) had a conversation with Chris Bohman, who told him, “this was the only car on the 148′ wheelbase, and the only Packard Victoria done by Bohman & Schwartz in 1940.”


Maybelline’s spectacular one of a kind classic car.
In 1971, the car turned up again…

Maybelline’s spectacular one of a kind classic car.


 in Old Cars Weekely, in Kahoka, Missouri, and when Bill Snyder saw the ad, the rest was history.



According to Steve’s father, Bill Snyder, there was

 one other Packard Victoria done by Bohman & Schwartz, but it’s a 1941 model, on a shorter, 138″ Chassis, and it has a different fender treatment and hood ornament.

Maybelline’s spectacular one of a kind classic car.
Bill, Jo Ellen and Steve Snyder.


Stay tuned tomorrow, for a taped interview with Steve Snyder, as he sits at the wheel of the Packard Victoria and tells the entire story.

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy