The Maybelline Story

Women clamor, for the promise of Provocative, Alluring Maybelline Eyes!

By Sharrie Williams · Written September 2011 · 1 min read

 America sinks deeper into hopelessness, during the 1930’s, yet, Maybelline expands as the demand for beautiful eyes, continues to grow.
Women clamor, for the promise of  Provocative, Alluring Maybelline Eyes!

Top picture, Billy, Preston and Evelyn, with Tom Lyle. Bottom picture, Tom Lyle and his son Tom Jr. Right, Tom Lyle, President and sole owner of The Maybelline Company, with his 1934 Packard.

Women clamor, for the promise of  Provocative, Alluring Maybelline Eyes!

Tom Lyle, brilliantly used top actresses, to advertise Maybelline in film magazines, during the golden age of the 1930’s.

Women clamor, for the promise of  Provocative, Alluring Maybelline Eyes!

One of Maybelline’s most popular stars, Betty Grable, highlights the joys of beautifully made-up eyes. Grable was part of the Hollywood Star System Tom Lyle helped create.


Read more about Tom Lyle Williams, sensational advertising techniques, that helped make some of the biggest Hollywood stars, and Maybelline, a household word, in……

The Maybelline Story.


  Get a signed copy today at www.maybellinestory.com.

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy