The Maybelline Story

Why Women need to spend more time applying eye creams and paying attention to the skin under their eyes.

By Sharrie Williams · Written January 2014 · 1 min read

Nothing shouts Fashion like Beautiful wrinkle free Eyes. 
Why Women need to spend more time applying eye creams and paying attention to the skin under their eyes.


Maybelline introduced an Eye Cream in 1955, but, because women were unaware of the importance of protecting the delecate tissue around their eyes, the product didn’t to well and was discontinued.



Why Women need to spend more time applying eye creams and paying attention to the skin under their eyes.
Pauline Williams, 1955.

My mother, started using Maybelline eye cream when I was 8 years old and I have been using eye cream since I was 16.


If you don’t use eye cream it’s never too early or too late to begin protecting the soft tissue around your eyes. Remember, beautiful eyes are the most important feature on your beautiful face.



I have very sensitive eye’s that itch, burn and get red with most Eye Creams. I found that Shiseido Benefiance Wrinkle Resist 24 Intensive Eye Contour Cream works well for me.


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Product Details
Why Women need to spend more time applying eye creams and paying attention to the skin under their eyes.

It’s Not Just About Wrinkles: A Park Avenue Dermatologist’s Program for Beautiful Skin – in Just Four Minutes a Day Hardcover by Neal B. Schultz MD (Author) ,with Laura Morton  (Author)



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Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy