VINTAGE FASHIONISTAS CREATED THROUGH ADVERTISING.

The horrors of the Great War lead people to want to ”let loose” in the 1920’s and advertisers capitalized on it.

The 1920’s were the beginning, of liberation for women, from being thought of as child-bearers and homemakers. to co-equals with men in society.

It was the first decade to emphasize youth culture over the older generations.

Young people began testing their new boundaries with more and more outrageous forms of behavior, as fast cars, short skirts and free thinking changed the rules of the game. 

Here is a photo, of my great aunt Bunny at 25, showing off, the art of looking feminine yet liberated, in 1929. All these wonderful, vintage photos are from her, 83 year old album. I was lucky enough to get copies, before she died at 90 years of age.

My great aunt Bunny, on the right, (Nana’s younger sister,) was 25 in this photo, and was beginning to develop a more womanly figure. Fashion in the 1920’s, was especially designed for girls with no breasts, hips or body fat. Girls began to look like boys and boys like girls.

Young women in the 1920s, didn’t want the drudgery of social conventions and routine of daily life. Of Course, the Film industry and Maybelline helped shape this idea.

Fashion and Maybelline, in the late 1920’s appealed to the modern woman who wanted liberation from a repressive Victorian past.

Advertising helped shape a new identity for the Jazz Age, generation – making it sexy, for both men and women to smoke, drink out of a flask and have the power to spend on anything they wanted, even if they didn’t need it

Sharrie Williams on Good Morning Arizona