The Maybelline Story

The new face of Maybelline in 1967 – Abe Plough

By Sharrie Williams · Written May 2013 · 1 min read

The new face of Maybelline in 1967 – Abe Plough
 Abe Plough built a business empire, (Plough Inc.)
which included drugs, cosmetics, (Maybelline) and St. Joseph’s Aspirin. His company merged with Schering in 1971, forming one of the largest drug companies in the world, (Schering Plough.)

 It was during the Schering Plough era that Great Lash was born and is still the number 1 mascara in the world.

Here are the original letters between Abe Plough and his new employees at the Maybelline Company, after the Maybelline – Plough merger.

Letters most graciously given to me by Maybelline Executive
Harris A. Neil Jr.


The new face of Maybelline in 1967 – Abe Plough





The new face of Maybelline in 1967 – Abe Plough



The new face of Maybelline in 1967 – Abe Plough













The new face of Maybelline in 1967 – Abe Plough





The new face of Maybelline in 1967 – Abe Plough





 As a teenager, Abe Plough was drawn to the drug business, working in a local drug store. In 1908, he started the Plough Chemical Company in a room above his father’s store. Plough created an antiseptic healing oil that he claimed was “a sure cure for any ill of man or beast.” From this modest beginning, Plough built a business empire.


Stay tuned tomorrow for more letters and newspaper clippings from “Maybelline Chicago, 1915 -1968”
By Harris A. Neil Jr.

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy