The Maybelline Story
Tag: Lash Lure scandal
Everything published in this period.
- 1934 was the year that Maybelline replaced the phrase ‘eyelash beautifier’ with ‘mascara’ in its advertising.23 January 2020
- 1934 – the year that Maybelline replaced the phrase ‘eyelash beautifier’ with ‘mascara’ in its advertising.4 June 2015
- 1934, Maybelline replaced the phrase ‘eyelash beautifier’ with ‘mascara’ in its advertising. Maybelline’s letter to Time Magazine, Jan 1, 193422 December 2011
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