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The Maybelline Story
The Study
The Parlor
The Gallery
The Family Wing
More rooms
V
The Library
VI
The Vanity Room
VII
The Archive
VIII
The Studio
IX
The Garage
X
The Greenhouse
XI
The Ballroom
XII
The Pool House
The Book
The Maybelline Story
Tag:
eye beautifier renamed Mascara in 1934
Everything published in this period.
1934 – the year Maybelline replaced the phrase ‘eyelash beautifier’ with ‘mascara’ in its advertising.
4 June 2023
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© 2026 Sharrie Williams · All photographs from the Williams family archive