The Maybelline Story

Powerful Custom Automobiles made Maybelline Founder King of the road

By Sharrie Williams · Written December 2015 · 2 min read

Powerful Custom Automobiles made Maybelline Founder King of the road





Powerful Custom Automobiles made Maybelline Founder King of the road



Tom Lyle Williams at the Villa Valentino, standing next to his 1940 Packard Victoria.


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HIs 1934 Dietrich Packard, leader of the pack.

Powerful Custom Automobiles made Maybelline Founder King of the road


Powerful Custom Automobiles made Maybelline Founder King of the road
My grandmother, Evelyn Williams, (Nana,) with my dad, Bill Williams and Tom Lyle with his life-partner, Emery Shaver, sitting on the running board in 1934


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His 1926 Gold Bug Speedster Kissel
 1926 Kissel,

Powerful Custom Automobiles made Maybelline Founder King of the road
Here is a picture of Tom Lyle’s sister, Mabel Williams…..Maybelline’s namesake..…with her new husband, Chet Hewes, on their wedding day, in 1926. The Newlywed’s are posing next to Tom Lyle’s new yellow 1926 Kissel. Tom Lyle, eventually, gave this car to his partner Emery Shaver, who in turn, gave it to Tom Lyle Jr. in 1932, when TL Jr, was a student and captain of the football team, at Duke University. 
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His 1916 Paige Detroit,”the most beautiful car in America.”

Powerful Custom Automobiles made Maybelline Founder King of the road
Tom Lyle Williams, 1915

Powerful Custom Automobiles made Maybelline Founder King of the road
Tom Lyle bought his first car in the Fall of 1916, customised the wheels and fish tailed the back end.


Powerful Custom Automobiles made Maybelline Founder King of the road
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His custom 1923 Packard Sport
 Touring Car



Powerful Custom Automobiles made Maybelline Founder King of the road


Tom Lyle Williams on the left, his partner Emery Shaver sitting on the ground. Emery’s sister Elizibeth, his brother Bud, TL’s sister Eva, (in black,) and her husband Ches Haines.

Powerful Custom Automobiles made Maybelline Founder King of the road
Tom Lyle’s brother Noel J. is on the far right, while their sister, Eva, is the second lady on the left.
Read more about Tom Lyle Williams, Maybelline and the Williams family in The Maybelline Story and the Spirited Family Dynasty Behind It.

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy