The Maybelline Story

Maybelline’s stunning Cover-Girls from the 1940’s

By Sharrie Williams · Written June 2011 · 2 min read

Maybelline was synonymous with fashion, style and indisputable Hollywood glamor. Here are a few of Tom Lyle’s favorite movie queens of the silver screen during the 1940’s.


Maybelline’s stunning  Cover-Girls from the 1940’s



Dorothy Lamour starred in the “Road to…” movie series with Bing Crosby and Bob Hope in the 1940s and 1950s. The movies were enormously popular during the 1940s, and they regularly placed among the top moneymaking films each year

Maybelline’s stunning  Cover-Girls from the 1940’s



The Unique Beauty of Gene Tierney – Excerpted from Michael Atkinson’s essay, Dec 1994 Movieline magazine. “Among faces, Gene Tierney’s is a tournament rose, an Opaline study in serene, sexualized perfection, a mad musky Egyptian daydream of cat thoughts.”


Maybelline’s stunning  Cover-Girls from the 1940’s


Lana Turner was discovered and signed to a film contract by MGM at the age of sixteen.




Maybelline’s stunning  Cover-Girls from the 1940’s



Joan Crawford is the movies personified. The embodiment of the American Dream and the official face of Maybelline in the 1940’s.

Maybelline’s stunning  Cover-Girls from the 1940’s

 Known for her sultry good looks Merle Oberon played Cathy Linton in Wuthering Heights with Laurence Olivier in 1939. The 1940’s proved to be a very busy decade where she appeared in no less than 15 movies.

Click on videos below for Scrapbook of beautiful 1940 stars – many gorgeous faces used in Maybelline Ads – Tom Lyle sure knew how to pick-em.

 http://www.youtube.com/watch?v=AShAPReYOfg


http://www.youtube.com/watch?v=3XbskY9DQaA

Maybelline’s stunning  Cover-Girls from the 1940’s

Nothing has changed in 95 years – Girls still want to stand out and have fun!!!!

Maybelline’s stunning  Cover-Girls from the 1940’s

Maybelline in the middle of Times Square, with eyes that stop traffic!



Read it all in The Maybellie Story and the Spirited family Dynasty Behind It.
Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy