Maybelline – The Original Mad Men in the Cosmetic and Advertising Industry.

Maybelline’s original Mad Men – Pioneers in the Cosmetic Industry – Masters in the Art of Advertising!

Three generations of Maybelline executives and the original Mad Men. Left to right, Thomas Jefferson Williams, his son Tom Lyle Williams, his son Tom Lyle Williams Jr., Chet Hewes, (Mabel Williams husband,) Ches Haines, (Eva Williams husband,) and Noel James Williams.


If The Maybelline Story were a movie these six men would make up some of the leading characters. They were not only the forefathers and founders of the Maybelline company, they were pioneers in the cosmetic industry and helped develop the art of advertising as it’s known today.


Way before the fictional Mad Men series set the world on fire, creating a mega advertising company in New York in the 1960’s, there where the original Mad Men of Chicago set in the early half of the 20TH Century, – Maybelline’s Mad Men carved out the first game-plan and set up the rules for the cosmetic and advertising industry as a whole.


If you loved Mad Men the AMC series, about a fictional advertising agency on Madison Avenue in New York City, you will love The Maybelline Story about a family who birthed the cosmetic and advertising industry in 1915 through 1967.


Tom Lyle Williams was not only an Ad-man pioneer, or cosmetic executive – he was very instrumental in the creation of the Star System as we know it! The Maybelline Story and the Spirited Family Dynasty Behind It, helps paint the whole story of Tom Lyle Williams and his immense and incredible contributions to Hollywood as a whole and deserves a star on the Hollywood Walk Of Fame. Stay tuned up updates on the Hollywood Chamber of Commerce decision in June.




Tom Lyle and his partner Emery Shaver in Hollywood, 1936.