MAYBELLINE SHAPED THE GLOBAL CULTURE OVER THE LAST 98 YEARS

Maybelline has left a lasting impression upon America, yet not many people realize just how vital a role the cosmetic brand has played in shaping the global culture.

The obsession with perfection started with Hollywood Stars nearly 100 years ago. However, that obsession did not reach the average woman until Tom Lyle Williams introduced Maybelline in 1915.

It was Tom Lyle’s advertising genius that sparked the idea: “Every woman has the potential to obtain glamour with the simple swish of a mascara brush.”

Maybelline New York (formally Maybelline,) is owned by L’Oreal of Paris and is still the number 1 cosmetic brand of all time.