Maybelline launches it’s brand on television in the 1950’s.
Maybelline had it’s Biggest year by the end of 1949 and profits continued to rise in the 1950’s, when Tom Lyle launched Maybelline’s “Before and After” advertisements on television… Baby Boomers would become the largest generation in history and ultimately the most powerful spending machine in the world.
![]() |
| Maybelline – 1949 – “Before and After.“ |
Coming soon · Next from Sharrie Williams
Maybe She’s Born With It
The next chapter of the Maybelline family story. Get a text the day it’s out.
Where it began: The Maybelline Story — Amazon · Ebook · Signed copy
