The Maybelline Story

Maybelline Headquarters at the Villa Valentino – Hollywood Hills in the 1930s.

By Sharrie Williams · Written November 2012 · 2 min read

Maybelline Headquarters at the Villa Valentino – Hollywood Hills in the 1930s.



During the 1930’s and 40’s, Tom Lyle, Emery Shaver and Arnold Anderson made up the West Coast branch of the Maybelline Co. These three men handled the entire Advertising department and produced some of the most artistic photographs of movie stars ever seen. 



Tom Lyle worked with the major film studios, movie stars and ad agency who booked ads in magazines and newspapers seen around the world. Emery wrote the copy for the ads and created Maybelline’s famous slogans. Arnold a creative genius when it came to touch-up and “before and after” shots, used technicolor to perfect his photos to Tom Lyle’s satisfaction. 



 Their story is clearly spelled out in my book, The Maybelline Story, but in case you’ve already read the book and wished for more pictures of Maybelline West, The Villa Valentino and the three men who lived there, here are some rare vintage black and whites.

 

Maybelline Headquarters at the Villa Valentino – Hollywood Hills in the 1930s.
Portion of Tom Lyle Williams Villa Valentino’s garden.

 

Maybelline Headquarters at the Villa Valentino – Hollywood Hills in the 1930s.
steps leading to the patio.

 

Maybelline Headquarters at the Villa Valentino – Hollywood Hills in the 1930s.
Tom Lyle and Emery on one of the patio’s, with the Packard parked on the street.
Maybelline Headquarters at the Villa Valentino – Hollywood Hills in the 1930s.
Tom Lyle, Arnold and Emery with two of Tom Lyle’s nieces in front of the Villa Valentino


 

Maybelline Headquarters at the Villa Valentino – Hollywood Hills in the 1930s.
Maybelline West, The Villa Valentino in
 the Hollywood Hills.



Maybelline Headquarters at the Villa Valentino – Hollywood Hills in the 1930s.
The statue Aspiration overlooking the pool.



Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy