Maybelline has represented the positive spirit, with a stylish edge for 100 years
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Our diverse group of spokesmodels come from all over the world—representing the positive spirit, cosmopolitan energy, and stylish edge of the Maybelline brand. They are all gorgeous, yet relatable. “Born With It,” as some might say
Maybelline President, David Greenberg
Maybelline has always represented a stylish cutting edge image throughout the decades.
Original Maybelline family descendant,
Sharrie Williams
Maybelline’s new Great Lash Real Impact mascara came out December, 2014…this is cutting edge.
In the beginning it was called Lash Brow Ine…Tom Lyle Williams, changed the name in 1916 to Maybelline in honor of his sister Mabel who gave him the idea for the product.
Maybelline in the 1920’s took off when Flappers were seen in public flaunting their beautiful eyes with Maybelline mascara in the little red box.
In the 1930’s Maybelline introduced eye shadow and pencil for sophisticated ladies to carry in their handbags.
Maybeline in the 1940’s, continued marketing their “Before and After” advertisements with a modern look and new line of products for the girl waiting for her Soldier to return during WW11.
Maybelline in the 1970’s now owned by Schering Plough Inc, introduces “Blooming Colors” to the market and creates more choices for fashionable ladies.
Linda Carter, Wonder Woman
becomes spokeswoman during the 1980s, giving the face of Maybelline a more full body presentation.
Maybe She’s Born With It
The next chapter of the Maybelline family story. Get a text the day it’s out.
Where it began: The Maybelline Story — Amazon · Ebook · Signed copy