Maybelline coins the word Ultra for Beauty.
“Ultra Brow Brush-On is the Secret,” the ad read in 1965, and a new word for beautiful was coined by Maybelline.



So when I graduated, I drove my blue-and-white hardtop ’57 Chevy straight up to Unk-Ile’s and asked him point blank if I could be a Maybelline model. He said I certainly had the eyes, the personality, and the talent, but that if he let me have such a special position it would cause jealousy with the rest of the girls in the family.
“But, Sharrie,” he said, “if you go to college and get a degree in marketing, I will open every door for you!”
Did I take my great-uncle’s advice, knowing he had the power to take me straight to the top of the ad game? What do you think? What would you have done?
If you want the full story, please get your copy of The Maybelline Story today and find out if I made the right decision or not.
Maybe She’s Born With It
The next chapter of the Maybelline family story. Get a text the day it’s out.
Where it began: The Maybelline Story — Amazon · Ebook · Signed copy