Maybelline Story
Maybelline Story

Maybelline coins the word Ultra for Beauty.

By Sharrie Williams · Written July 2011 · 1 min read

“Ultra Brow Brush-On is the Secret,” the ad read in 1965, and a new word for beautiful was coined by Maybelline.

Maybelline Ultra Brow advertisement from 1964
The Ultra Girl takes the place of the IT Girl in 1965.
Sharrie Williams and her sister Donna in 1965
Here I am on the left with my sister Donna, the Ultra Saffrons.
Sharrie Williams with her best friend Pearl during senior year of high school
With my best friend Pearl. Seniors in high school, and me with dreams of becoming a Maybelline model.

So when I graduated, I drove my blue-and-white hardtop ’57 Chevy straight up to Unk-Ile’s and asked him point blank if I could be a Maybelline model. He said I certainly had the eyes, the personality, and the talent, but that if he let me have such a special position it would cause jealousy with the rest of the girls in the family.

“But, Sharrie,” he said, “if you go to college and get a degree in marketing, I will open every door for you!”

Did I take my great-uncle’s advice, knowing he had the power to take me straight to the top of the ad game? What do you think? What would you have done?

If you want the full story, please get your copy of The Maybelline Story today and find out if I made the right decision or not.

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy