The Maybelline Story

Jazz Age, restlessness, worship of youth, dissatisfaction with traditional values, 1920’s Sparked the “Liberated Woman”

By Sharrie Williams · Written March 2016 · 1 min read



Jazz Age, restlessness, worship of youth, dissatisfaction with traditional values, 1920’s Sparked the “Liberated Woman”

First decade to emphasize youth culture over the older generations.





Jazz Age, restlessness, worship of youth, dissatisfaction with traditional values, 1920’s Sparked the “Liberated Woman”



Young people testing new boundaries with fast cars, short skirts and free thinking changed the rules of the game. 



Jazz Age, restlessness, worship of youth, dissatisfaction with traditional values, 1920’s Sparked the “Liberated Woman”

Bathing suits cut for thin young women, who wanted style and glamour



Jazz Age, restlessness, worship of youth, dissatisfaction with traditional values, 1920’s Sparked the “Liberated Woman”


my great aunt Bunny in 1929



Jazz Age, restlessness, worship of youth, dissatisfaction with traditional values, 1920’s Sparked the “Liberated Woman”



Great aunt Bunny at 25, on the right, Nana’s younger sister


 


Jazz Age, restlessness, worship of youth, dissatisfaction with traditional values, 1920’s Sparked the “Liberated Woman”



The flapper symbolized an age anxious to enjoy itself, anxious to forget the past, anxious to ignore the future.” (from Jacques Chastenet,
“Europe in the Twenties” in Purnell’s History of the Twentieth Century)

 


Jazz Age, restlessness, worship of youth, dissatisfaction with traditional values, 1920’s Sparked the “Liberated Woman”

Young women in the 1920s, didn’t want the drudgery of social conventions and the routine of daily life.


Jazz Age, restlessness, worship of youth, dissatisfaction with traditional values, 1920’s Sparked the “Liberated Woman”



Fashion and Maybelline, in the late 1920’s appealed to the modern woman






Jazz Age, restlessness, worship of youth, dissatisfaction with traditional values, 1920’s Sparked the “Liberated Woman”

Single and married women enjoyed the comfort and ease of relaxed fashion

Jazz Age, restlessness, worship of youth, dissatisfaction with traditional values, 1920’s Sparked the “Liberated Woman”



Advertising helped shape a new identity for men and women



Read more about Aunt Bunny and her coming of age in the 1920’s, in my book The Maybelline Story, now on Audible Books, Amazon.

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy