The Maybelline Story

For the 1976, American Bi-Centennial I produced an outrageous Show

By Sharrie Williams · Written April 2015 · 3 min read



For the 1976, American Bi-Centennial I produced an outrageous  Show

My dad bought a designer dress store in posh, Fashion Island, Newport Beach California, called ann Folger, and being the most eligible bachelor on Lido Isle, he had his choice of models. He chose Gloria Rosan, shown with him in front of the store in 1976.


For the 1976, American Bi-Centennial I produced an outrageous  Show

I too had the benefit of ann Folgers and the model’s when I produced a fashion show, using several of the crew from Goodbye Norma Jean to help with sound and lighting. Here is a picture of the girls getting ready to walk the runway, as Mistress of ceremony, I put on Vogue 76, for a sold out audience. 


For the 1976, American Bi-Centennial I produced an outrageous  Show

Dressed like a model myself I had 5 dress changes and hired over 50 people, including dancers, actors, male models, hairdressers, a costume designer, stage manager, music and lighting men, a cameraman, a script writer and even my husband as personal Attorney.  I called the Maybelline Company and told them I was Tom Lyle Williams great niece, and was producing an Orange County fashion show for 500 people and they were happy to ship me cases of “Blooming Colors” products, with Maybelline’s 
new packaging, logo, and pink and purple color scheme.



When I called Unk lie and told him what I’d done, he laughed and was flattered the new company knocked themselves out for me just by using his name. I invited him to the show, but his health was very bad and he was so weak he could hardly get out of bed. But he said he’d be there in spirit, and I was grateful – not knowing it was the last time I’d ever hear his voice.

I had been so distracted with my friend, David Van Houten and his connection with Barry Diller of Paramount Studios and Diane von Furstenberg, a young designer with her own line clothes, that time sped by, as my beloved Unk Ile had only months to live. All I thought about was designing my one line of clothes for Ann Folgers, and taking David’s advice on how to produce the Fashion Show. He believed my multi-media production would make a great Broadway production and invited me to New York to meet his friends Paramount Studios where he was a young executive. 


For the 1976, American Bi-Centennial I produced an outrageous  Show


Did I go? find out by reading an excerpt from my new book Postcards to my Fairy Godmother


Postcards to my Fairy Godmother click on link

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy