Before Maybelline New York the brand was known as Maybelline.
Before Maybelline New York, there was the Maybelline Company. Before the Maybelline Company, there was Maybell Laboratories. Before Great Lash Mascara, there was Ultra Lash. Before Maybelline there was Lash-Brow-Ine. But no matter what – It all started with Tom Lyle Williams.
Tom Lyle Williams with his nephew Bill Williams, (my dad,) discussing the good old day’s when Maybelline was Maybell Laboratories and Lash-Brow-Ine sold for 50 cents in 1915. This picture was taken in 1972, five years after Tom Lyle sold the Maybelline Company to Plough Inc. He was never the same and regretted not preparing the next generation to take over the company. For the next four years his health declined to the point, he refused to be seen any longer.
Lash-Brow-Ine ad, 1915.
Standing in front of his new Paige automobile, is Tom Lyle, his father TJ and Mable, namesake for the Maybelline Company, 1916.
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| An original Maybelline tin, that would be filled with a cake of mascara, a little red and black brush and mirror, in the 1940’s. Be sure to read the Maybelline Story for all the wonderful historic details and stunning nostalgic vintage memories. |
Coming soon · Next from Sharrie Williams
Maybe She’s Born With It
The next chapter of the Maybelline family story. Get a text the day it’s out.
Where it began: The Maybelline Story — Amazon · Ebook · Signed copy