The Maybelline Story

Wonder Woman – Linda Carter… Maybelline’s beauty fashion coordinator and face of the 1980’s

By Sharrie Williams · Written June 2013 · 1 min read

Wonder Woman – Linda Carter… Maybelline’s beauty fashion coordinator and face of the 1980’s





Wonder Woman – Linda Carter… Maybelline’s beauty fashion coordinator and face of the 1980’s
Wonder Woman – Linda Carter… Maybelline’s beauty fashion coordinator and face of the 1980’s
Wonder Woman – Linda Carter… Maybelline’s beauty fashion coordinator and face of the 1980’s



Wonder Woman – Linda Carter… Maybelline’s beauty fashion coordinator and face of the 1980’s
Wonder Woman – Linda Carter… Maybelline’s beauty fashion coordinator and face of the 1980’s

Wonder Woman – Linda Carter… Maybelline’s beauty fashion coordinator and face of the 1980’s

Wonder Woman – Linda Carter… Maybelline’s beauty fashion coordinator and face of the 1980’s
Deborah Foreman for Maybelline 1981-1985
Wonder Woman – Linda Carter… Maybelline’s beauty fashion coordinator and face of the 1980’s
Focusing on real women campaign, with model,
 Deborah Foreman
Wonder Woman – Linda Carter… Maybelline’s beauty fashion coordinator and face of the 1980’s
Wonder Woman – Linda Carter… Maybelline’s beauty fashion coordinator and face of the 1980’s


Wonder Woman – Linda Carter… Maybelline’s beauty fashion coordinator and face of the 1980’s


In the 1980’s Maybelline received a boost when the company hired Wonder Woman star Lynda Carter as the company’s beauty fashion coordinator; she also appeared in several of its television and print advertisements.

Wonder Woman – Linda Carter… Maybelline’s beauty fashion coordinator and face of the 1980’s
Linda Carter appeared as Maybelline’s “face” for 13 years.
Wonder Woman – Linda Carter… Maybelline’s beauty fashion coordinator and face of the 1980’s



Stay tuned next week when Maybelline is acquired by
the investor group Wasserstein Perella & Co. in 1990,
for $300 million dollars. 


“Maybe she’s born with it, Maybe it’s Maybelline”
advertising tagline is created during this era. The tagline continues to be recognized around the world.

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy