DOROTHEA TOWLES CHURCH FIRST BLACK MAYBELLINE MODEL, 1959.

This ad features Dorothea Towles Church, with, Magic Mascara, Maybelline’s first wand mascara, and a new line of products, in 1959.

Dorothea Towles Church, the first successful black model in Paris, who discovered personal liberation on the runways of Christian Dior and Elsa Schiaparelli in the 1950s,

When it comes to beauty, color doesn’t matter.

Claudinette Fouchard

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“Ebony,” says Publisher John H. Johnson, “was founded to project all dimension of the Black personality in a world saturated with stereotypes.


I remember being with my family, at my great uncle Tom Lyle’s, home in Bel Air, and noticing an Ebony Magazine in the pile of magazines next to his chair. I’d seen the pile from around the world, with Maybelline ad’s in them, all my life, but never saw a magazine like this one. He opened a page to a Maybelline ad, featuring an African American, Maybelline model, and said, isn’t she gorgeous.


Stay tuned for a another African American, Maybelline model, tomorrow.