The Maybelline Story

Maybelline’s secret, revealed in Laguna Beach!

By Sharrie Williams · Written November 2011 · 2 min read

My Presentation of The Maybelline Story, for the American Association of University Women, was a smashing success.


Maybelline’s secret, revealed in Laguna Beach!
In a casual, relaxed manner, surrounded by Laguna Beach locals, I was able to bring, The Maybelline Story, alive through 232 slides of vintage family pictures and Maybelline advertisements.

Maybelline’s secret, revealed in Laguna Beach!

Giving my 45 minute presentation to a packed house.

Maybelline’s secret, revealed in Laguna Beach!

Laguna Beach Books, was full of friends and family, as well as curious locals who enjoyed the article about The Maybelline Story in the Laguna Beach Magazine and Independent News Paper.

Maybelline’s secret, revealed in Laguna Beach!



Friends I had not seen in several years showed up to buy my book and put a smile on my face.


Maybelline’s secret, revealed in Laguna Beach!



Men and women of all ages said the presentation was fascinating and I was asked to do it again next year for the Laguna Beach Women’s Club.


Maybelline’s secret, revealed in Laguna Beach!



If you missed my presentation, you can still experience The Maybelline Story coming alive by reading it yourself. It is an amazing story about a young entrepreneur, with a great idea, who set the cosmetic world on fire, yet hide from the public, to keep his secret from destroying the Maybelline Company, in the 20th Century.


Maybelline’s secret, revealed in Laguna Beach!



Long time Laguna Beach friends, Donna Beam, Ceil Sharman, me and Sharrie Yamamoto.




Maybelline’s secret, revealed in Laguna Beach!

My sister Donna Williams and childhood friend Cheryl Manbeck, both make an appearance in The Maybelline Story.




Watch this very short video and see how – so very simply, with the utmost respect –  I reveal my great uncle’s secret.


The Maybelline story is available on Kindle and The Nook, as well as being available at Barnes and Nobel. You can purchase a signed copy from me at 


The Maybelline Story makes great Holiday gifts for your Mother, Daughter, Sister, Aunts, and friends. Men say they can’t put it down as well. After all it is the story of advertising in the 20th Century.


Stay tuned next week for more great posts on The Maybelline Blog.

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy