The Maybelline Story

Maybelline’s profits grow during the Great Depression because of Advertising a quality product

By Sharrie Williams · Written July 2014 · 1 min read

Maybelline’s profits grow during the Great Depression because of Advertising a quality product

Top picture, Billy, Preston and Evelyn, with Tom Lyle. Bottom picture, Tom Lyle and his son Tom Jr. Right, Tom Lyle, founder of The Maybelline Company, with his 1934 Packard.

Maybelline’s profits grow during the Great Depression because of Advertising a quality product

Tom Lyle, brilliantly used top actresses, to advertise Maybelline in film magazines, during the golden age of the 1930’s.

Maybelline’s profits grow during the Great Depression because of Advertising a quality product

One of Maybelline’s most popular stars, Betty Grable, highlights the joys of beautifully made-up eyes. Grable was part of the Hollywood Star System Tom Lyle helped create. 

Read more about Tom Lyle Williams, sensational advertising techniques, that helped make some of the biggest Hollywood stars, and Maybelline, a household word, in…… The Maybelline Story.



Come see me at my Hilarious 1964 High School Blog called Saffrons Rule at saffronsrule.com

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy