The Maybelline Story

Frances Williams – Grande Dame, in the Maybelline family.

By Sharrie Williams · Written October 2011 · 2 min read

When Tom Lyle asked Noel and Frances, if they’d postpone their Wedding for one year and give him the $500 saved for their big occasion, It was Frances who made the final call. 

Frances Williams – Grande Dame, in the Maybelline family.

Second from the left, Frances and her girlfriends were excited about the upcoming Wedding plans, when she got a letter from her fiance with the big question. Tom Lyle needs the money I’ve saved for our wedding, what should we do? When Frances tried her future brother-in- law’s product, she agreed to wait another year.

Frances Williams – Grande Dame, in the Maybelline family.
The Bride a Groom not only received the $500 back, exactly one year later, Tom Lyle gave them a new car for a wedding gift and made Noel, Vice President of the Maybelline Company in 1917.

Frances Williams – Grande Dame, in the Maybelline family.
A year and a half later, Baby Helen, was born with a secure childhood waiting for her, because her mother waited a little bit longer to start her married life.

Frances Williams – Grande Dame, in the Maybelline family.
Neppy, Helen, Noel J., Dick, Frances, Noel A., 1936.

Four children later, Frances became the matriarch of her family and the Grande Dame, in Maybelline hierarchy. Standing as a pillar in the foundation of an Empire she helped launch.


Try Frances’ – Chocolate Icebox Dessert, aka, Bavarian Chocolate, Gourmet Chocolate Lover’s Dream and taste her stamp of excellence. Check favorite recepies tab.


Check in this weekend as Bill’s Clenet begins his trek up the Southern California Coastline, to Santa Barbara, for his big appearance at the Santa Barbara Concours D’ Elegance.

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy