The Maybelline Story
Room VIII · The Studio

March is National Women’s History Month and 100 years of Maybelline

By Sharrie Williams · Written March 2015 · 2 min read

Beautiful Silent Film Stars endorse Maybelline and promote the Women’s Movement

March is National Women’s History Month and 100 years of Maybelline
Mary Eaton


March is National Women’s History Month and 100 years of Maybelline
Mae Murrey

March is National Women’s History Month and 100 years of Maybelline

Ethel Clayton.


March is National Women’s History Month and 100 years of Maybelline

 Ethel Clayton.


March is National Women’s History Month and 100 years of Maybelline

Ethel Clayton.

March is National Women’s History Month and 100 years of Maybelline

Mildred Davis.

March is National Women’s History Month and 100 years of Maybelline

Viola Dana.

March is National Women’s History Month and 100 years of Maybelline

Viola Dana.

March is National Women’s History Month and 100 years of Maybelline
Viola Dana.


March is National Women’s History Month and 100 years of Maybelline


Viola Dana.

March is National Women’s History Month and 100 years of Maybelline

 Gloria Swanson.


March is National Women’s History Month and 100 years of Maybelline

 Gloria Swanson.


Maybelline was very influential in the 1920’s women’s movement, because it allowed women to create their own identities. With endorsements from these major Film Stars, Maybelline began to appear in even the most modest lady’s toiletries. Look at these beautiful Actresses and think about the impact they had on your great grandmothers and grandmothers in the 1920’s.



March is National Women’s History Month and 100 years of Maybelline



If you love Old Hollywood history, pick up a copy of 
The Maybelline Story, as it mirrors everything from the 1920s and 
beyond.



Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy

© 2026 Sharrie Williams · All photographs from the Williams family archive