The Maybelline Story

Gloria Swanson, Erte’, Lash-Brow-Ine and Maybelline kick of the 1920’s

By Sharrie Williams · Written December 2013 · 1 min read

Happy New Year and hoping for a Big Year for all in 2014

Gloria Swanson,  Erte’, Lash-Brow-Ine and Maybelline kick of the 1920’s

Between 1915–1937, Erte designed over 200 covers for Harper’s Bazaar, and his illustrations appear in such publications, as Illustrated London News, Cosmopolitan, Ladies’ Home Journal and Vogue. Lash-Brow-Ine and Maybelline, first appeared in these magazines at the same time.



Gloria Swanson,  Erte’, Lash-Brow-Ine and Maybelline kick of the 1920’s


Erte’s delicate figures and sophisticated, glamorous designs are instantly recognizable, and his ideas and art still influence fashion into the 21st century. His costumes, program designs and theatrical production sets were featured in the Ziegfeld Follies of 1923.


Gloria Swanson,  Erte’, Lash-Brow-Ine and Maybelline kick of the 1920’s

Tom Lyle Williams also captured the spirit of Art Deco, in his exquisite, Lash-Brow-Ine, and Maybelline Ads in the 1920’s. This one features Gloria Swanson, the Queen of Silent Films.

Gloria Swanson,  Erte’, Lash-Brow-Ine and Maybelline kick of the 1920’s
Lash-Brow-Ine

Gloria Swanson,  Erte’, Lash-Brow-Ine and Maybelline kick of the 1920’s

Renamed Maybelline in 1917

Erte’ – Ziegfield Follies, Maybelline in the 1920’s.

 “Through these portals pass the most beautiful girls in the world.”



Ziegfield, 1920s nudes, considered fine art today..

While some deem Maybelline, “The Provence of Whores,” Erte’ and Ziegfeld make it mainstream.



Be sure to visit my Hilarious Saffrons Rule Blog taken directly from my 1964 High School Diary at
Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy