“GREAT LASH” Mascara
Maybelline debuted its “Great Lash Mascara” in 1971. It is still recognized by it’s
Pink and Green Chartreuse packaging inspired by Lilly Pulitzer’s vibrant hues and
prints. It’s been a staple on drugstores shelves and in cosmetic bags ever since.
It has been reported that a “Great Lash Maybelline Mascara,” is sold every
1.2 seconds.
Called the protein Mascara “Great Lash” builds rich, full body onto lashes.
Marketing people asked Maybelline Company researchers in 1970, to come up
with a Mascara to thicken and lengthen lashes better than anything on the market
and would be easy to apply. “Great Lash” was that product.
Surveys taken by Maybelline’s marketing team at the time indicated consumers
didn’t consider Maybelline products fashionable, still using the original “Eye” logo. Updating product colors changed customer perceptions. Especially the teen market
The Lilly Pulitzer Brand was popular with high society. Because Pulitzer was close
friends with Jackie Kennedy, her designs crowned her “The Queen of Prep.” And,
“Flower Power.”
From the inspiration and dedication of Tom Lyle Williams to the the Merchandiser
of Maybelline’s new owners, Schering Plough in 1971, Maybelline’s “Great Lash”
has remained an all time favorite Mascara for the last 46 years.