Maybelline’s little mascara company was De Luxe!!!!!

Vogue Magazine, 1947. Women were becoming very independent. Mascara was a staple in every woman’s make-up bag.

Maybelline’s message to the girl in 1947 -Have more assurance, be bold, daring and determined, with Maybelline. 

When Shirley married Jim Hughes, her new husband went to work for De Luxe, until Chet retired and turned the business over to his son Tommy Hewes. Shirley and Jim had three girls, Janet, Donna and Linda Hughes. Donna carried on the family business with her daughter Courtney. They own a successful, Graphic Design company, called Hughes Design, in Chicago.

Jimmy Palmer, on NCIS since 2004.

Beautiful little Joyce, the baby of the family wasn’t that interested in making mascara, but went on to become a private secretary to a high ranking official, in Washington DC. She eventually married him, but never had any children.


Three fun things that happened in 1947


– Christian Dior introduces The “New Look” in women’s fashion, in Paris.


– Jackie Robinson, the first African American in modern Major League Baseball, signs a contract with the Brooklyn Dodgers.


– The Princess Elizabeth, the daughter of King George VI, marries The Duke of Edinburgh at Westminster Abbey in London, United Kingdom.

Chet and Mabel’s family with Shirley third on the left, followed by her sister, Joyce and Tommy’s widow,
Mary Lee.


 Read more about Chet Hewes and his tremendous contribution to the Maybelline Company in, The Maybelline Story and the Spirited Family Dynasty Behind It.