Mabel and Chet, a match made in Heaven.

Vogue, Christmas 1926

Chester, “Chet” and Mabel on their Wedding Day, August 17, 1926, three day’s before her 34th Birthday. Chet, continued to work in advertising at Montgomery Ward, for the next 7 years, though Tom Lyle, continually asked him to quit and come work for Maybelline. Mabel remained an old fashioned girl, even at the height of Prohibition and the Women’s Movement, insisting her husband do the voting while she build a family.


A week later on August 23, the sudden death of Hollywood sex symbol Rudolph Valentino at the age of 31 years old caused mass grief and hysteria around the world. Tom Lyle eventually moved to Hollywood, bought The Valentino Villa, and contracted Stars to appear in Maybelline advertisements for the next 40 years.




The family saga, unfolds in The Maybelline Story and the Spirited Family Dynasty Behind It.


Get your signed copies, in time for Christmas, at www.maybellinestory.com.