Maybelline Brand-merchandising in the 1930’s, is common place today.

What we consider common merchandising today, actually began at the Maybelline Company, as a way to display their products and gain more attention.

Vintage Maybelline eye-shadow, placed on a card in 1935.

Carded merchandise extended the promotional impact of Maybelline, increased impulse buying, attracted customer’s attention,organized products, enhanced shoppability and drove sales, to a higher bottom line. 

By the 1950’s and 60’s, all beauty products were carded and set on free-standing, twirling racks, also the brainchild of Maybelline’s Rag’s Ragland.

 By 1964,  ULTRA LASH MASCARA, was born, taking the place of Maybelline’s first wand mascara, MAGIC MASCARA. Some of you might remember buying a carded Maybelline ULTRA LASH, for 69 cents.
Those were the day’s..

This is what a 1950’s, make-up bag was filled with, when Maybelline was advertised television for the first time and no longer a little mail order business, advertised in the classifieds. 




Maybelline has remained a Giant in the cosmetic field, as well The King, of Advertising and Marketing.




Thank you for following the Maybelline Blog, tell your friends and be sure to get your copy of The Maybelline Story, you will love it !!!!