The Maybelline Story

Happy 2012 from Sharrie Williams and The Maybelline Story

By Sharrie Williams · Written January 2012 · 2 min read

Happy New Year!!!! I’m starting 2012 off with Erte’s fabulous, 1920’s Art Deco illustrations, and pictures of the most beautiful girls in the world!!!

Happy 2012 from Sharrie Williams and The Maybelline Story



I found this incredible Fresco painted in 1927, on a wall at the Hassayampa Inn, in down town Prescott, Arizona. It captures the Erte, Art Deco era, just as women were coming out of their shell and making a statement, by wearing Maybelline for the first time. 



Happy 2012 from Sharrie Williams and The Maybelline Story

Between 1915–1937, Erte designed over 200 covers for Harper’s Bazaar, and his illustrations appear in
 such publications, as Illustrated London News, Cosmopolitan, Ladies’ Home Journal and Vogue. Interesting fact, Lash-Brow-Ine and Maybelline, first appeared in these magzines at the same time.




Happy 2012 from Sharrie Williams and The Maybelline Story



His delicate figures and sophisticated, glamorous designs are instantly recognisable, and his ideas and art still influence fashion into the 21st century. His costumes, programme designs, and sets were featured in the Ziegfeld Follies of 1923.



Happy 2012 from Sharrie Williams and The Maybelline Story

Tom Lyle Williams also captured the spirit of Art Deco, in his exquisite, Lash-Brow-Ine, and Maybelline Ads in the 1920s. This one features Gloria Swanson,
the Queen of Silent Films, Art Deco Era.



Erte Clip, click on Video


Stay tuned this week, for more interesting, vintage Hollywood news. Wishing all my followers, from the 99 countries, who have checked into the Maybelline Blog, a Happy, Healthy and Prosperous 2012!!!

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy