The Maybelline Story

The Maybelline legacy, murder, fame, loss, and the beauty of self discovery, with heir Sharrie Williams

By Sharrie Williams · Written November 2025 · 2 min read

https://podcasts.apple.com/us/podcast/needy-and-normal-podcast/id1730978384?i=1000736588498

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The Maybelline legacy, murder, fame, loss, and the beauty of self discovery, with heir Sharrie Williams
The Maybelline legacy, murder, fame, loss, and the beauty of self discovery, with heir Sharrie Williams
The Maybelline legacy, murder, fame, loss, and the beauty of self discovery, with heir Sharrie Williams
The Maybelline legacy, murder, fame, loss, and the beauty of self discovery, with heir Sharrie Williams
The Maybelline legacy, murder, fame, loss, and the beauty of self discovery, with heir Sharrie Williams
The Maybelline legacy, murder, fame, loss, and the beauty of self discovery, with heir Sharrie Williams
The Maybelline legacy, murder, fame, loss, and the beauty of self discovery, with heir Sharrie Williams
The Maybelline legacy, murder, fame, loss, and the beauty of self discovery, with heir Sharrie Williams
The Maybelline legacy, murder, fame, loss, and the beauty of self discovery, with heir Sharrie Williams
The Maybelline legacy, murder, fame, loss, and the beauty of self discovery, with heir Sharrie Williams
The Maybelline legacy, murder, fame, loss, and the beauty of self discovery, with heir Sharrie Williams
 Sharrie Williams SHINES through her storytelling of the fabulous and terrible times of being in the Maybelline family. As the great-niece of Tom Lyle Williams, founder of the Maybelline Company, she holds the truths.
What began as a kitchen fire in 1915, turned into combining petroleum jelly with coal dust, to help Tom’s sister Mabel fill in her lashes and eyebrows that burned away. And an empire was born.
Sharrie starts this episode with the terrible and controversial tale of her grandmother, Evelyn’s (Miss Maybelline’s) tragic death. Sharrie continues to take us on a journey of the pressures to always perform and be “perfect”, stay hush about family secrets, life changing events, and finding herself finally in her seventies.
You will not want to miss a moment of this interview.
Sharrie Williams, heir to the Maybelline legacy, is Tom Lyle Williams great-niece and is steward of the vast Maybelline archives. Williams tells the story of the birth of the Maybelline empire and reveals intimate and never-before-told details about the fascinating family dynasty behind it in her book, The Maybelline Story and the Spirited Family Dynasty Behind It. Sharrie is available for interviews, speaking engagements, workshops and seminars upon request. Sharrie loves an active and healthy lifestyle, being mom and grandma, and encouraging other woman to live life on purpose!
Follow Sharrie on X @SWMaybelline
Learn more at www.sharriewilliamsauthor.com and read her blog at www.maybellinebook.com
Your needs matter because you matter. 
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Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy