The Maybelline Story

Maybelline introduced Eye Cream in 1955.

By Sharrie Williams · Written July 2011 · 1 min read

Maybelline introduced an Eye Cream in 1955, but at the time women were not aware of how important it was to protect the skin around the eye from wrinkling. It was discontinued the next year.



Maybelline introduced Eye Cream in 1955.





Maybelline introduced Eye Cream in 1955.
Pauline Williams, 1955.

My mother, however started using Maybelline eye cream when I was 8 years old and by the time I was 15, I too was hooked on eye cream – long after Maybelline eye cream was not available. In fact, interestingly enough, I started using Estee Lauder, Eye Zone, 30 years ago and to my great disappointment, it has just been discontinued. So, I’ve switched to la prairie, SWITZERLAND, and I have to say, it’s amazing. If you don’t use eye cream it’s never to early to start. Remember, beautiful eyes are your most important feature.


Read more about Maybelline and the family behind the name, in The Maybelline Story and the Spirited Family Dynasty Behind It.  Tell your friends as well, Thank you for following my blog, 

Sharrie Williams
Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy