Lido Isle Women’s Club in Newport Beach Welcomes Author Sharrie Williams and The Maybelline Story

It was old home week for me last night as I headed over the bridge onto Lido Isle to give my Maybelline Story Presentation to a group of ladies who live on the island. My family moved to Lido Isle in 1968, from Culver City, soon after the Maybelline Company sold.

 

This is the view from the window of this elegant Women’s club. Our family’s home was a few blocks down the street with the same view. So you can imagine how excited I was to return to my old world.

The Ladies of the club were delighted to see my 45 minute power point presentaion and take a walk themselves down memory lane. They had so many personal memories of being teenagers and buying their first tube of Ultra Lash in the 1960s.

The Maybelline Company was generous enough to donate a box of Maybelline mascaras to me for the event, and every lady received one when they registered at the door. They were delighted.

The Maybelline Story spans 100 years this year, and I pointed out how it was the Flapper’s in the 1920’s that brought Maybelline to the top of it’s game. Many lady’s remembered their grandmother’s having the little red box of Maybelline with the black cake of mascara and brush inside.

The Maybeline Story is beloved by all women around the world, but for this group once it unfolded at the Villa Valentino, in the Hollywood Hills, the ladies really could relate to the glamour of the era.

Fashion and Maybelline have gone hand and hand since they met in 1915, but it wasn’t until Coco Chenille made it fashionable to be glamorous, fashionable and independent in the 1930’s that Maybelline became a household word.