The Maybelline Story

IN THE BEGINNING THERE WAS MAYBELLINE…a never-before-told story that spans a 100 years and paints the picture of the American Dream.

By Sharrie Williams · Written February 2013 · 1 min read

IN THE BEGINNING THERE WAS MAYBELLINE…a never-before-told story that spans a 100 years and paints the picture of the American Dream.


 My Great uncle Tom Lyle Williams founded
The Maybelline Company, in 1915 and owned 
it until it sold to Plough Inc. in 1967.
IN THE BEGINNING THERE WAS MAYBELLINE…a never-before-told story that spans a 100 years and paints the picture of the American Dream.
Here is a peek at The Maybelline Story from the 1920’s…


In the Beginning there was MAYBELLINE….



IN THE BEGINNING THERE WAS MAYBELLINE…a never-before-told story that spans a 100 years and paints the picture of the American Dream.
Noel James and Frances Williams 1917.


But it wouldn’t have been possible without…..

Noel J. Williams.





Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy