The Maybelline Story

Maybelline has always represented style, glamour, confidence as well as beauty.

By Sharrie Williams · Written February 2011 · 2 min read

 What ever happened to to style?



Maybelline has always represented style, glamour, confidence as well as beauty.

 Bill Williams, Evelyn Williams and Maybelline founder, Tom Lyle Williams






Where’s the Glamour?


Maybelline has always represented style, glamour, confidence as well as beauty.

Maybelline founder Tom Lyle Williams at his Villa Valentino, standing next to his 1940 Packard Victoria.




It wasn’t too long ago America had it. Looking like a million bucks was practically our birthright

Maybelline has always represented style, glamour, confidence as well as beauty.
Emery Shaver seated, Bill Williams, Evelyn Williams and Maybelline founder Tom Lyle Williams next to Tom Lyle’s 1934 Packard.




We didn’t race from A to B we cruised. 
Going for a drive was a big deal.


Maybelline has always represented style, glamour, confidence as well as beauty.
Author Sharrie Williams cousin, Chuck Williams with his 1974 Alfa Romeo on the left, Cobra and 1975 Rolls Royce out of view.


It’s time to get it back, regain the style, glamour, confidence

Maybelline has always represented style, glamour, confidence as well as beauty.

Author Sharrie Williams with her father Bill Williams 1977 Clenet Series One




It’s time once again to arrive In Style.


Maybelline has always represented style, glamour, confidence as well as beauty.

Picture taken at Bill Williams estate in Palm Springs, 1975.




Read more about the style, glamour and confidence Tom Lyle Williams emanated throughout his life and how it reflected in Maybelline’s image from 1915 to 1968 as well as his family through the decades, in The Maybelline Story and the Spirited Family Dynasty Behind It.

Coming soon · Next from Sharrie Williams

Maybe She’s Born With It

The next chapter of the Maybelline family story. Get a text the day it’s out.

Where it began: The Maybelline Story — Amazon · Ebook · Signed copy