Maybelline – Queen of the Drug Store in the 1930s

Vintage Drug Store Advertising Banner announcing Maybelline sold in it’s original 75 cent box.

Today this original Maybellne box is almost  100 years old.

Maybelline brought a new flux of young customers into Drug Store’s hoping to be discovered in Hollywood.

Maybelline was positioned at the front door of the drug store to encourage impulse buying.

Another drug store strategy was to place a carton of Maybelline boxes on the lunch counter and near the cash register to encourage ladies to grab it before they left the store.

A vintage Maybelline sign found in early drug stores.

The original Maybelline brush fit perfectly in the  little red box.

During the Depression, the price of Maybelline was dropped to 10 cents and packaged in a much smaller box than the 75 cent version. Now every woman could afford a box of maybelline and have beautiful eyes.

The Maybelline Girl now on carded merchandise, was introduced in the early 1930’s at the drug store.

A 10 cent Depression size brass tin of Maybellne Eye Shadow, featuring the original Maybelline Girl.

It was the beautiful advertising that brought the crowds of women into their local drug store for a box of Maybelline in 1932.

Maybellilne’s Before and After Ad’s were first seen in vertical advertising found in news papers and magazines in the early 1930s.

The Film Cleopatra staring Claudette Colbert, inspired this before and after ad in 1934.

Big Stars like Jean Harlow along with the Good Housekeeping seal of approval expanded Maybellines credibility in the 1930 http://www.maybellinebook.com/2011/07/maybelline-targeted-average-housewife.html While your browsing, why don’t you check out my new hilarious Blog called Saffrons Rule at http://saffronsrule.com/