Maybelline’s Hollywood Special Effects. “Before and After Imagery.” in Print and early in TV Commercials
Armed with market savvy, an eye for beauty and a penchant for perfection, Tom
Lyle continued to experiment boldly, introducing what would become one of the most familiar and effective ploys in advertising: “before and after” imagery.
Lyle continued to experiment boldly, introducing what would become one of the most familiar and effective ploys in advertising: “before and after” imagery.
This captured the imagination of women everywhere, creating a need that he filled by placing striking cosmetic displays in dime and drug stores across America.
Soon the name Maybelline
came to represent more than just mascara—it meant beauty, sex appeal and self-confidence, indispensable tools for every woman’s success, however she defined it.
came to represent more than just mascara—it meant beauty, sex appeal and self-confidence, indispensable tools for every woman’s success, however she defined it.
Coming soon · Next from Sharrie Williams
Maybe She’s Born With It
The next chapter of the Maybelline family story. Get a text the day it’s out.
Where it began: The Maybelline Story — Amazon · Ebook · Signed copy