THE MAYBELLINE STORY
Hi I'm Sharrie Williams, author of The Maybelline Story and an original descendant of the Maybelline family. My Great uncle, Tom Lyle Williams, founded the Maybelline Co in 1915. Enjoy my Family photos, stories and memorabilia that will expands your reading experience.
Friday, November 15, 2024
THE MAYBELLINE STORY : Miss Maybelline, the pied piper and Hobby the clow...
Monday, November 11, 2024
Veterans Day 2024 Thank You For Your Service
Maybelline's contribution during World War ll, included promoting War Bonds, raising moral and honoring all branches of the Service.
Read more about my grandfather, Preston and my father Bill, during the Wars, in The Maybelline Story and the Spirited Family Dynasty Behind It.
Sunday, November 3, 2024
Miss Maybelline, the pied piper and Hobby the clown on The Coroner's Report Podcast. A true crime 6 episode series.
Saturday, September 21, 2024
Sharrie Williams interview with Gregory Joseph, the Mean Machine
Friday, August 30, 2024
Maybelline Family Ladies share their favorite dessert recipes
Evelyn's Pineapple Unside Down Cake
1/2 cup butter 1 cup packed brown sugar 1 can 20 oz sliced pinapple 4 eggs seperated 1 cup sugar 1 teaspoon vanilla extract 1 1/2 cup all purpose flour 1 teaspoon baking powder 1/4 teaspoon salt Maraschino cherries
Directions Melt butter in 10-12 in ovenproof skillet Add brown sugar mix well until sugar is melted Drain pineapple, reserving 1/3 cup juce arrange 8 pineapple slices in a single layer over sugar set aside
In a large bowl, beat eggs yolks until thick and lemon-colored Gradually add sugar, beating well Blend in vanilla and reserved pinapple juice
combine the flour, baking powder and salt add to batter, beating well In a small bowl, beat egg whites on high until stiff peaks form fold into batter.
spoon into skillett Bake at 375 for 30 35 minutes or until a toothpick inserted near the center is clean Let stand for 10 minutes before inverting onto serving plate Yield 10 servings.
Mabel's Dainty Date Bars
Filling: 8 oz. chopped dates 3/4 C. sugar 1 C. water 1 C. chopped nuts Boil together the dates, water and sugar until thick. Mix in nuts. Set aside.
Crust: 1/2 lb. butter, softened 1 C. brown sugar, firmly packed 2 C. old-fashioned oats 1-1/4 C. flour 1/4 tsp. baking soda 1/2 tsp. salt Combine well. Pat 2/3 of mixture into 9" X 13" pan. Spread with filling. Sprinkle reserved mixture over top. Bake at 350 for 40 minutes.
Eva's Old Fashioned Peach Cobbler
Sift one tsp. baking powder and 3/4 cup flour. Mix 1 cup of sugar with flour. Add 3/4 of milk. Melt one stick of butter. Pour mixture over 3 to 4 cups of Peaches. Pour melted butter over the top and bake 350 for 55 minutes to one hour. Serve warm with whipped cream or vinalla ice cream.
Frances' Chocolate Icebox Dessert
3 – 8 oz packages of Bakers German sweet chocolate 3 eggs 1 pint whipping cream 1 ¼ Tbsp. Vanilla 3 Tbsp. Powdered sugar 2 boxes of Social Tea Biscuits Melt chocolate in double boiler Separate eggs, beat yolks with sugar Add to melted chocolate, Beat egg whites and add- Add Vanilla Add ½ pint whipped cream, (save ½ pint for topping.)
Line loaf pan with cookies Add layer of chocolate mixture Continue layering cookies and chocolate mixture, ending with chocolate. Store in refrigerator a
Monday, August 5, 2024
Interview with The York Management School The Center for Evolution of Global Business and Institutions (CEGBI)
Maybelline 1915 |
Thursday, July 25, 2024
The Maybelline Story starts out with fire and ends with fire and the fierce love Evelyn had for the two brothers burned in her until her untimely death in 1978.
Beauty And The Dirt review.
This sounds more like a movie than a real life story, but I guess all the best stories are based on truth. I knew about Mabel and her coal dust and petroleum jelly mix that was the inspiration for mascara. That is where the name Maybelline came from but for all the family drama that ensued well that is now in a book that looks like a must read to me.
In 1915 sister Mabel Williams burned her lashes and brows, Tom Lyle Williams watched in fascination as she performed what she called ‘a secret of the harem’—mixing petroleum jelly with coal dust and ash from a burnt cork and applying it to her lashes and brows.Mabel’s simple beauty trick ignited Tom Lyle’s imagination and he started what would become a billion-dollar business, one that remains a viable American icon after nearly a century. He named it Maybelline in her honor. Throughout the twentieth century, the Maybelline company inflated, collapsed, endured, and thrived in tandem with the nation’s upheavals—as did the family that nurtured it.
Monday, July 1, 2024
Sharrie Williams is an award-winning Celebrity Columnist, Commentator and author of The Maybelline Story.
She is none other than Tom Lyle Williams’ great niece, the founder of Maybelline, which is now one of the most popular makeup brands worldwide. Tom Lyle revolutionized the world of beauty with his innovation of the Maybelline Cake Mascara and changed an entire industry. In The Maybelline Story she describes Tom Lyle Williams’ humble beginnings when he started out with his first creations for a darker, fuller eyelash look, inspired by his sister Mabel. In her honor, he named the company Maybelline which became a huge success over the years thanks to his keen business acumen and his imaginative mind for beauty products.
Nevertheless, at some point, all went wrong. Her grandmother squandered all her money and was murdered. This incident was followed by a painful divorce and several hard years of struggling with personal troubles and recovering from addiction. She almost lost everything - but not her strength.